With the global marketplace’s continued emphasis on rapid concept iteration and reduced rollout time frames, Invoke’s Concept Optimization platform is the ideal next generation technology...
Boston, MA (PRWEB) May 11, 2011
Invoke Solutions, a recognized leader in on-line market research and a North Atlantic Capital portfolio company, is delighted to announce the appointment of Nancy Wellott as the new Senior Vice President and Head of Research. Wellott will be based at the Invoke corporate offices in Boston, Massachusetts.
“We are very pleased to have Nancy join our company and excited about the breath of industry knowledge and market research expertise she is bringing to Invoke. Nancy is a strong leader and will be a valuable asset to the new executive leadership team”, stated Basil Bennett, the CEO of Invoke.
Wellott brings over 20 years of experience as a marketing innovation consultant and researcher working with Fortune 1000 companies to solve a variety of complex problems, including brand and market strategy, new product development, web, retail and channel repositioning. Prior to joining Invoke, Nancy founded Habits & Habitats, a brand strategy firm that helped companies increase their market value by designing resonant brand & product experiences for consumers. Earlier in her career, Wellott served as Vice President – Market Research and Strategy at Fitch Inc., an international marketing strategy consultancy with offices throughout North America, Europe and Asia. She also held the position of Director of Brand Strategy at Scient, an e-business consultancy focused on delivering web-based, brand solutions to Fortune 500 clients that enable market leadership. Wellott’s diverse client experience includes Chase Bank, Baxter Pharmaceutical, General Electric, PetSmart, Iomega, Reebok, Gerber, Delta Faucet, and Procter & Gamble.
“I am truly looking forward to this new opportunity that will enable me to continue my focus on helping companies harness research insights to drive top & bottom line growth. With the global marketplace’s continued emphasis on rapid concept iteration and reduced rollout time frames, Invoke’s Concept Optimization platform is the ideal next generation technology to help my client companies identify quickly and insightfully, the best approaches for all concept development stages, from ideation to post launch evaluation”, Wellott Concluded.
About Invoke Solutions. Inc.
Invoke Solutions is a real-time qualitative marketing research company known for its online, real-time concept optimization capabilities that help industry leaders to make key decisions about their products, communications, and customer strategies. Invoke’s Engage suite of applications combines online and traditional research methods to deliver a superior respondent experience and faster, more efficient insights to its clients. Please visit http://www.invoke.com.
Nancy(dot)Wellott(at)invoke(dot)com or marketinginfo(at)invoke(dot)com
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