Oneupweb’s Documentary Wins a 2011 Communitas Award

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The digital marketing innovators receive recognition for their music education advocacy documentary, Step & Close™.

I hope that Step & Close’s first accolade [Communitas Award] will help entice more people to view the film and ultimately support art education in our schools.

Oneupweb donated thousands of hours and funds in filming, editing and premiering Step & Close, their 45 minute philanthropy documentary that emphasizes the life lessons and social aspects that music programs have on our youth. Oneupweb’s award-winning film made a difference for not only Traverse City West Marching Band, but also for band educators, members and parents nationwide.

“Initially we wanted to give back to our local community [Traverse City, MI] so all of the funds from DVD and t-shirt sales go directly to TC West [school featured in Step & Close],” explains Oneupweb CEO and founder, Lisa Wehr. “We began receiving feedback from instructors, students and parents from other schools, so we created an official website [] to further spread the message of supporting music education. The film is even helping teachers recruit and retain students—it’s nice to know Oneupweb is making a difference.”

The Communitas Awards’ judges couldn’t agree more, because that’s exactly what they honored Step & Close for, “Making a Difference.” Created by the originators of the Oscar and Emmy Awards, The Communitas Awards, recognizes businesses internationally who show leadership in philanthropy and the creative approaches they take.

“Winning a Communitas Award is great,” explains Wehr. “I hope that Step & Close’s first accolade [Communitas Award] will help entice more people to view the film and ultimately support art education in our schools.”

Reaching a larger audience is something the Oneupweb team aspires to do. How? The digital marketing leaders are inviting movie theatres to show the film without a screening fee. The Traverse City State Theatre, home to Michael Moore’s Traverse City Film Festival, proudly premiered the film this past December.

“Step & Close is a funny, entertaining documentary that will make you fall in the love with the kids, and appreciate all over again the amazing things educators are doing for students in our schools across the country,” explains Traverse City Film Festival’s Executive Director Deb Lake.

To view the official trailer, please visit To bring Step & Close to a theatre near you, please contact Hillary Burns at hburns(at)oneupweb(dot)com or call, 231.922.9977 x148.

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate search marketing (SEO and PPC), social media and web design. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 25 Search Marketing Agency by Advertising Age for four consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch, and an award-winning monthly newsletter entitled The Merge. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit or follow them on Twitter @Oneupweb and @LisaWehr.


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Hillary Burns
231.922.9977 148
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