BlipSnips Announces Key Milestones - iPhone Product Surpasses 100,000 Downloads and Hires CTO to Lead Strategic Platform Development

Share Article

A 10-year veteran of large-scale platform development, Derek Greentree has joined the BlipSnips team as CTO to lead development on the company’s next-generation mobile video product suite and cloud-based platform.

BlipSnips®, a developer of mobile social video software and a 2010 TechStars technology accelerator graduate, has announced today two critical milestones in its corporate growth. First, the Company has indicated that it has surpassed the 100,000 download mark for its iPhone application ‘BlipSnips for Facebook’, a product which allows users to easily shoot video, tag and comment about Facebook friends at key moments and publish this content to Facebook, where tagged parties are notified of their appearances. Second, the company just announced the hiring and appointment of Derek Greentree to the position of Chief Technology Officer to work with co-founders John Bliss (CEO) and Greg Keller (Chief Product Officer). The events mark significant gains in both user-share and the talent to execute on the Company’s quickly scaling platform and product road map.

Greentree possesses a decade of working on extremely hard data and software infrastructure problems. As software architect and primary engineering lead for Lijit Networks’ social-search platform, Greentree created and deployed new scalable data processing architecture based on Hadoop Map -- to collect and analyze web server traffic, providing reporting both for Lijit users as well as critical internal company purposes. During his tenure at Lijit, Greetree was instrumental in launching, maintaining, and scaling this search-centered web application and installable widget to over 12,000 websites collectively generating 700 million page views per month. Lijit Networks was also a common connection between BlipSnips co-founder Greg Keller and Greentree. Keller formally served as Vice President of Product and worked closely with Derek and Lijit’s development and architecture team.

“Developing quality software is challenging. Developing large-scale, hosted-platforms involving big data and a global user base is not only challenging but can be disastrous if not in the hands of great thinkers,” said Keller. “Derek is gifted and his abilities unmatched by the many, many engineers I’ve worked directly with in my past. Not many can traverse from abstract vision to the intricacies of our code as gracefully as he does. His appointment will be a key factor to the success of our new platform, currently in development.”

Greentree is excited to develop a leading edge, next generation mobile video platform designed to scale to millions of users. "BlipSnips has entered a rapidly growing market at exactly the right time to offer technology to consumers which weaves social, geo and other forms of data with video media. In our next release we're focused on delivering a smooth, simple, fun and completely new video engagement experience as well as expanding the reach of the social networks we integrate with,” says Greentree. “It's a lot of fun to be able to focus on the complexities of a platform that needs to make the user experience enjoyable."

Of his new employer, Greentree says "We have an extremely balanced team composed of those with powerful vision on the trajectory of the mobile video market, the ability to design and execute on product strategy as well as the experience to ensure the best and most effective means are employed to grow the platform and make its data actionable.”

About BlipSnips:

BlipSnips is a 2010 graduate of the Boulder-based mentor-led technology accelerator program TechStars. The BlipSnips for Facebook application suite allows users to upload video, visually mark moments within the video, tag friends, and easily post it right to Facebook where it can be shared with friends and family.

BlipSnips for Facebook App Key Features:

●    Access it now at
●    Mark and caption key moments within Facebook and YouTube videos
●    Tag Facebook friends and notify them of their appearances in video moments
●    Facebook and YouTube video management system for content organization and sharing
●    Progressive, gesture-driven user interface
●    Shoot video with iPhone iOS4’s HD camera, mark key moments, tag Facebook friends
●    Upload directly to the BlipSnips for Facebook App for viewing, sharing and discussion
●    Built on the Facebook Connect authentication platform
●    Newly designed video player offering a rich array of interactive features

Pricing and Availability:

The BlipSnips for Facebook application suite is patent-pending, entirely free and available now for use. BlipSnips is a social sharing service enabling users anywhere on the Internet to tag, share and discuss specific moments that matter to them within online video. Learn more at


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kathleen May
Hip Chameleon Marketing & Media
(800) 430-9290
Email >

Brett Greene
Visit website