Minted and Chronicle Books Announce Joint Stationery Design Challenge and Distribution Partnership

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Chronicle will source design content through Minted design competition, to be printed as stationery and distributed in locations around the world.

Minted, the online store powered by a global design community, and independent book publisher Chronicle Books launch today the ‘The Chronicle Books-Minted Design Challenge’, with the aim of procuring beautiful and innovative personal stationery.

Designers from around the world are invited to submit stationery designs to Minted ( through May 24. Four different designs will be chosen by Chronicle Books Executive Editor Christina Amini and her colleagues, These designs will be printed onto notecards for inclusion in Chronicle’s chic, new portfolio notecard format, which holds eight notecards. The four designs will be offered in one “Best of Minted” notecards portfolio, complete with envelopes and the name of the designer featured on the back of each individual card. The notecard portfolios will be sold on Chronicle’s website at, in Chronicle Book stores, and in in boutiques and bookstores around the world.

In addition, the Minted community will rate all designs submitted to determine which designs will be sold as custom stationery on Minted. Over $5,000 in cash prizes will be awarded in the challenge. Designers will receive ongoing commissions on the sales of their work from both Minted and Chronicle Books.

“This is the first time Chronicle has sourced stationery design through a design competition,” says Christina Amini, Executive Editor, Chronicle Books. “We chose Minted because of the strength of its design community and the originality and beauty of the designs its community consistently produces. We can’t wait to see what Minted’s community comes up with.”

‘We admire Chronicle Book’s design leadership and are thrilled to work with Chronicle on the first-ever challenge where we produce content for another brand,’ says Minted Founder and CEO Mariam Naficy. “The designers who participate in Minted’s community will benefit from Chronicle’s excellent reputation and the reach of their distribution network.”

Chronicle Books has provided a palette of Pantone colors to inspire the designers, based on their deep industry experience and knowledge of current trends. For more information, or to submit designs, please visit

About Chronicle Books:
Chronicle Books publishes distinctive books and gifts to delight you, your family, and friends. From award-winning children’s titles to best-selling cookbooks, from eclectic pop culture to exquisite stationery and journals, from acclaimed works of art and design to others that will inspire your life and style, we craft publishing that’s instantly recognizable for its spirit and creativity. Enjoy our publishing and become part of our community at

About Minted’s Design Challenges:

Minted's mission is to allow consumers to discover design genius from all over the world, providing an opportunity for designers to build their careers on merit alone. Minted holds monthly design challenges to source designs from a large global community of designers. The Minted community selects the best designs in a highly competitive and meritocratic process, yielding a top selection of the freshest, finest cards in the world. To that end, Minted's 2010 Holiday Card competition was the company's biggest challenge yet: almost half a million votes were cast for 1,370 designs, and the top contenders were chosen by Minted's community for sale.

About Minted:

Minted is a venture-backed design community and online store, crowd-sourcing graphic designs and content from a global design community and selling those as premium printed paper products initially focused on the $10 billion stationery, invitations, and cards market.

Minted has radically transformed what consumers now expect in holiday cards, wedding invitations, save the dates, birth announcements, business cards, and other personal stationery. The company's paper and printing is of the highest quality and it leads the market with the freshest designs, newest formats and most coveted details. Minted's fresh, unique designs have been featured on The Today Show and The Early Show, and in Real Simple, Town & Country, InStyle Weddings, Food & Wine and other major national magazines.


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