LoveContent Award Nominations Announced...

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The LoveContent Judging Panel have today announced the nominations for next week’s inaugural LoveContent Awards, to be held at ScreenMedia Expo 2011 on the evening of 18th May.

The LoveContent Judging Panel have today announced the nominations for next week’s inaugural LoveContent Awards, to be held at ScreenMedia Expo 2011 on the evening of 18th May.

At a keenly debated morning session held today at Spafax’s London HQ, the judging team worked their way through over 120 submissions to single out 13 of the very best digital-out-of-home campaigns across the 5 creative award categories.

The nominations covering the prizes for Best Digital-Out-Of-Home Campaign, Digital Out-Of-Home Innovation Award, Best Use of A Digital Medium, Interactivity Award and the Non-Advertising Content Award have been revealed (in no particular order) as:

BA Caribbean Live : BEING / Ocean Outdoor
Mercedes Take-Off : Impact BBDo / Spafax
Smile For London : CBS Outdoor
Castrol - ‘Right Oil Right Car’ : Clear Channel Create/Ogilvy
Intimissimi Striptease : DOOH.IT
Nike - ‘Write The Future’ : Wieden+Kennedy/Grand Visual
Glaceau Vitamin Water : London Fashion Week - CBS Outdoor
Lynx Excite ‘Angel Ambush’ : Mindshare / Grand Visual
Ford Grand C-Max - Innovation In Your Hand : Mindshare / Ogilvy / Grand Visual
Yell Destinations : Rapier / JCDecaux
IBM’s Smarter City : JFK Airport / Monster Media
Avatar : Zenith Media / InWindow Outdoor
Burberry Glaceau : London Fashion Week - Sedley Place

Nominations for the Digital Format Award, Best New Digital Site and the prestigious Industry Award will be revealed alongside all the other winners at the gala evening Awards Event kicking off at 5:30pm, Wednesday 18th in Earl’s Court.

To see the nominations and other submissions - either go online at http://www.lovecontent.org or visit the LoveContent Gallery Installation at ScreenMedia Expo. To be at the Awards Event, please contact Lisa Goldstein on 07952407974 or email lisa(dot)goldstein(at)thescreen(dot)org

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Richard Cobbold
Digital View Ltd
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