Grand River to Design and Build New E-commerce Web Site for Model Train Company

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Magento™ Enterprise Edition will deliver exceptional shopping experience for M.B. Klein’s ModelTrainStuff.com

We want to give our online customers the same great shopping experience they would get in our store so we chose Grand River.

Grand River, a leading e-commerce developer, today announced they will work with M.B. Klein to create a new online store for Model Train Stuff (http://www.modeltrainstuff.com). M.B. Klein serves the model train community with a large, ready-to-ship selection of trains and accessories.

A Magento Enterprise Partner, Grand River will design and develop the new site using Magento’s Enterprise Edition 1.10. This leading open-source e-commerce platform delivers a scalable, cost effective, online retail solution with rich features, functionality, and flexibility.

“We want to give our online customers the same great shopping experience they would get in our store so we chose Grand River,” said Matt Ehrhart, e-commerce manager at M.B. Klein. “We’re working with them to build an easy-to-shop site that offers the very best selection of model train products and continues to provide the expertise and top notch customer service that has helped us lead the industry.”

Grand River will use their expertise in usability, design and information architecture to create an enhanced user interface for ModelTrainStuff.com, making it easy to search, shop and buy products. The Magento platform includes support for mobile commerce as well as content management and targeting, search engine optimization, promotional marketing tools, order management, and customer service.

"ModelTrainStuff.com is shopped by train enthusiasts from around the world,” said Scott Robertson, partner and co-founder of Grand River. "They turn to M.B. Klein for indepth product knowledge and outstanding customer service. The new site will deliver that experience online and provide the company with a foundation on which they can expand their e-commerce business with easy-to-use content management tools that update the site in real time.”

In addition to the development of the new online store, Grand River will also provide cloud hosting services for M.B. Klein.

About M.B. Klein
Morris Benjamin Klein founded M.B. Klein, Inc. as a general hardware store and locksmith shop in 1913. Over time, his son Ted converted the store to a model train store and by the mid-1970s, the shop was devoted exclusively to trains and their myriad accessories. Mail-order and the Internet contributed to the company’s growth and today, M.B. Klein’s dedicated, knowledgeable staff now sells to tens of thousands of hobbyists throughout the world. The company prides itself on its network of vendors and a large, ready-to-ship inventory that lets customers order with confidence. They serve the Model Railroad Community today from their store in Cockeysville, Maryland and by phone, catalog and online at http://www.modeltrainstuff.com.

About Grand River
Grand River is an industry leading e-commerce design and development company, specializing in solutions for mid-market retailers and multichannel companies. The firm’s core expertise is in the leading open source e-commerce platforms, including Magento™ Enterprise and Fry, Inc.’s Open Commerce Platform™. Clients include many of the Internet Retailer Top 500 firms in retail, healthcare, technology, telecom, and publishing. Founded in 2007, Grand River has offices in Ann Arbor, Michigan and Chicago, Illinois. Call 734.913.8000 or visit http://www.thegrandriver.com to learn more.

Contacts:

Scott Robertson Tel: 734.913.8000 x224 email: srobertson (at) thegrandriver (dot) com
Judy Foster Tel: 734.913.8000 x222 email: jfoster (at) thegrandriver (dot) com

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Judy Foster
Grand River
(734) 913-8000
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