New Player in Social Media Marketing Launches in Chicago

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SociaLogic™ provides a rational and measurable approach to Social Media Marketing.

SociaLogic™, a newly launched full-service social media marketing agency represented by the playful tagline, ‘Our Brand is Bigger Than Mine,’ which emphasizes the importance of sharing brand ownership with the end consumer, is providing social-minded brand managers with a broad range of enterprise-class social media marketing services from integration strategies and scalable community management to cross-platform brand support by providing smart, efficient social media marketing programs designed to drive commerce in the digital age.

SociaLogic was conceived by an experienced group of digital brand agency leaders and marketing strategy pundits in recognition of a growing client need for social media specific initiatives. According to SociaLogic founder Ric Van Sickle, “brand management is evolving at an incredibly rapid pace, and making investments in social media can be a confusing and overwhelming proposition for some. The whole idea behind SociaLogic is to take the mystery out of the new mindset. Our teams have been monitoring trends in emerging social spaces for years, and integrating smart, cost-effective word-of-mouth solutions as a matter of habit. Instead of awkwardly fumbling into the social space, we’re helping our clients invest wisely…and with a purpose.”

This ideal is perhaps best represented by the agency’s tagline, ‘Our Brand is Bigger Than Mine,’ which playfully emphasizes the importance of sharing brand ownership with the end consumer – not simply selling people a product or service, but affording them an honest stake in defining the role the brand will play in their everyday lives.

By using all relevant systems of measurement — web analytics, buzz monitoring, community listening management, and traditional on-line/off-line measurement and analytics — SociaLogic can paint as complete a picture of people’s reactions to and interactions with a brand as is currently possible.SociaLogic also boasts a proprietary Transmission Targeting system (T2), which ensures superior brand engagement by not only targeting consumers who share relevant interests, but by serving up messages at precise times in the right places. It's a unique system that takes advantage of key targeting metrics to give a client’s transmissions optimum presence within the broader conversation.

Agency partners are also actively poised to pair with leading third-party providers – including Google Analytics, Omniture, PostRank Analytics, HootSuite, Crimson Hexagon,, Vitrue SRM, as well as traditional paid/earned media monitoring, measurement and research options – to offer a comprehensive toolkit of social media measurement options.

SociaLogic boasts a wide range of social media marketing services, including Analytics Design, Content Creation and Management, Conversation Management, Targeted Distribution, and Social Media Strategic/Long-Term Planning. Guided by the belief that current trends represent far more than a passing fad, Van Sickle expects the social media movement will determine which brands survive by learning from, engaging with, and becoming relevant to their target audience. “More than anything, social media is about listening. And those who are equipped to do it best, integrating new learning into their business models, will be well ahead of the curve.”

For more information about SociaLogic, visit, or contact Matt Marcus at 312.222.0303, ext. 241.

SociaLogic is a full-service social media marketing agency that helps brand managers succeed in the new zeitgeist. We work with clients to create a new social media culture throughout their enterprise – one that can be tracked, monitored, and measured.

SociaLogic strategically establishes a level of dialogue engineered to deliver a sense of empowerment that gets everyone talking about, and actively transforming brands. Through constant monitoring and measuring, we effectively transform piles of data into revealing insights that lead to sustained sales growth and brand engagement on a remarkably efficient new level.


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Matt Marcus
(312) 222-0111 282
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