“Smart Customers, Stupid Companies” Topic of MCorp Presentation at Visual Media 011

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MCorp President Michael Hinshaw to speak at the Visual Media Association’s annual conference.

For the average customer to get smarter today, he or she can simply buy a smartphone and download some apps.

Michael Hinshaw, President of customer experience consultancy MCorp, is presenting a special session at Visual Media 011 for executives, entrepreneurs and creative and marketing professionals interested in better understanding the rapidly increasing “intelligence” of customers, and the disruptive, innovative technologies driving these changes.

Mr. Hinshaw’s talk, titled “Smart Customers, Stupid Companies,” will be presented May 12th at the Visual Media 011 conference in San Francisco, California

According to Mr. Hinshaw, “For the average customer to get smarter today, he or she can simply buy a smartphone and download some apps. In fact, customers eagerly embrace innovation from these disruptive technologies, making customers even smarter, giving them more options, and causing more headaches for established firms. Unfortunately, most large companies aren’t connected like this. In fact, they can't seem to remember the account number their customer gave them ten seconds ago. They can't remember their names, or their preferences. In short, they act stupid.”

In his talk, Mr. Hinshaw will discuss how the intelligence and connectivity now available to customers have forever changed the business of designing, creating, selling and delivering products and services. He’ll also show how companies who get ahead of these changes will grow rapidly and continue to prosper, while those who don’t understand what this means to customer experience will be increasingly marginalized.

Visual Media 011 focuses on the multi-channel communications industry with emphasis on the latest trends and technologies in design, web, mobile and marketing, including cross-media content delivery. More information on the conference is available online at: http://www.cvent.com/events/visual-media-011/event-summary-f36d1450f6a54112a7dbc46bef9590ae.aspx

About MCorp Consulting

MCorp Consulting grows value by improving customer experience. With a straightforward approach to mapping, measuring and improving the touchpoints between organizations and their customers, MCorp has helped many companies – from fast-growth market leaders to the Fortune 100 – transform the ways they interact with their customers, and profit significantly as a result. Some of the global organizations MCorp has worked with include McKesson, T. Rowe Price, Argo Group and the United Methodist Church. MCorp helps companies define customer experience strategy, design implementation roadmaps, and take the guesswork out of decision making with proven, accurate and actionable data. Touchpoint Mapping® – MCorp’s approach to quantifying customer experience – is a proprietary research and analytical model that helps companies understand, measure, prioritize and improve the customer interactions that drive value. Touchpoint Mapping®, Touchpoint Metrics®, and Loyalty Mapping® are registered trademarks of MCorp Consulting.

For more information, visit http://www.mcorpconsulting.com, or call 1-866-526-2655 toll free in the U.S., or 1-415-526-2655.


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