Westerville, Oh (PRWEB) May 16, 2011
Sales Development Services, Inc. announced today that Michelle O’Brien has been promoted to Marketing Director.
In her new role, O’Brien will be responsible for developing the overall marketing strategy as well as design and implementation of marketing initiatives for all company products. She will also oversee the company’s content marketing, social media, and public relations efforts. The Marketing Director will now report directly to the President/CEO, the company announced.
“Michelle has embraced the emerging forms of marketing in a digital world and has become an opinion leader among her peers,” said C. Lee Smith, President and CEO. “Strong branding and communication are essential as our company’s product lines evolve to help our clients take advantage of the transformation of the advertising marketplace,” Smith said.
O’Brien has been with Sales Development Services for three years. Previously, she worked in marketing in the cable and video production industries, and has more than 14 years of marketing experience. O’Brien also has a Master of Science degree in Marketing and Communications. She is a board member of Newark-Heath Rotary and serves on the Communications Committee of the Columbus Chapter of the American Marketing Association.
Sales Development Services (SDS), Inc. - a Westerville, Ohio firm founded in 1989 - is a leading provider of Internet-based applications for the advertising industry with more than 2,000 national media clients for their services. SDS is the parent company of AdMall, the leading local sales development system for media advertising sales professionals, and Ad-ology Research.