Cleveland, OH (PRWEB) May 14, 2011
From June 13th-18th, 2011, the International Design Conference of the Association of Professional Landscape Designers (APLD) takes place at the Marriott Cleveland Downtown Hotel at Key Center in Cleveland, Ohio.
As part of the business tract of the conference, Leslie Carruthers, president and founder of The Search Guru – a search engine optimization (SEO) / search engine marketing (SEM) firm with local, national and international clients – will share the latest and best techniques to drive the right business sales leads to a website, including:
● Search engine optimization (SEO), including keyphrase research; link building; content strategies; blogging; and more
● Local search, including Google Places
● Pay per click (PPC), including campaign organization; strategy; and landing page testing, plus the top 7 PPC mistakes to avoid
“I’m looking forward to interacting with attendees of the APLD International Design Conference, while I share what I’ve learned about finding exactly the right business sales leads,” Carruthers, an Internet marketing professional and search engine marketer for the past thirteen years, said. “In this seminar, I will also be providing attendees with actionable tips that can be implemented immediately to help turn web sites into cash churning machines.”
Everyone who attends the seminar on sales lead generation online will leave knowing:
● Immediate opportunities for their sites
● Where to focus next after implementing an initial search marketing effort
● Long-term areas that always produce
Newbies and experienced people alike will leave with a list of actionable items and a short- to long-term plan outlined.
The full conference schedule can be found at https://www.apld.org/_media/Cleveland2011_Brochure_FINAL_WEB20110215093717.pdf, with online registration to be available.
About The Search Guru
The vision of the search engine optimization expert team, The Search Guru (http://www.thesearchguru.com), is to help mid- to large- to enterprise-sized businesses grow their business, be successful, and make a positive contribution. The Search Guru has a proven record of achieving measurable results for customers through the use of cutting edge SEO techniques.