SicolaMartin Wins at Interactive Advertising Competition

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Agency receive recognition for video work for Dell

SicolaMartin recently received two Internet Advertising Awards at the Internet Advertising Competition. The Internet Advertising Competition (IAC) is produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award-winning Internet advertising.

Best Online Technology Video was awarded to the “Dell s300wi Interactive Projector” video. A sales video targeting IT decision-makers in the K-12 education market, it was produced for Dell’s software and peripherals division to share the benefits and features that this new Dell product has to offer. Winning Outstanding Online Video was the Dell “Take Your Own Path” video. Targeting inactive and prospective customers of Dell PartnerDirect Partners, the video positions Dell resellers as critical partners to help small businesses grow, thrive and take their own path.

“We are thrilled to be recognized for our work with Dell,” stated Diane McKinnon, EVP, Executive Creative Director at SicolaMartin. “The Dell s300wi Interactive Projector video helped launch a great product by making it relevant for targets in the education industry—and the ‘Take Your Own Path’ video is a great tool to help Dell partners reach more of their customers.”

About SicolaMartin
Austin, Texas-based SicolaMartin is an advertising and marketing agency that turns marketing complexities into compelling ideas. For more than 25 years, the agency has created powerful connections between brands and their customers in industries such as enterprise technology, consumer electronics, managed services, healthcare, telecom and supply chain management and logistics. Industry leaders, including AMD, CoreLogic, Dell, McLane and Sybase have relied on SicolaMartin for innovative marketing solutions. The agency is a wholly owned subsidiary of Young & Rubicam Brands. For more information, visit

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Diane McKinnon
(512) 323-0264
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