David Schuette is that rare breed of analytics professional who is able to translate analytical data into meaningful, actionable customer insights.
Rochester, NY (PRWEB) May 17, 2011
Catalyst, a Rochester, New York-based direct and digital marketing agency, is proud to announce that David Schuette, the agency’s senior Web marketing analyst, was named to Direct Marketing News’ (http://www.dmnews.com) 2011 Thirty Under 30 List. The list recognizes the industry's most promising young performers.
According to Direct Marketing News, “The annual Direct Marketing News' Thirty Under 30 feature honors the brightest and most ambitious young talent in the direct marketing field. Nominated by their managers and peers and selected by our editors from among nearly 70 entries, these young superstars have achieved impressive professional milestones by their 30th birthdays. They lead top accounts at major agencies, and spur the creation of new ideas and use of technology.”
Schuette, a former Web analyst for Land’s End (http://www.landsend.com), is a member of the Web Analytics Association, is Google Analytics Qualified, and writes his own analytics blog, The Cake Scraps. He also works as a volunteer mentor for The Analysis Exchange (http://www.webanalyticsdemystified.com), where he provides valuable web analytics expertise to directly benefit nonprofit organizations around the globe.
“David is that rare breed of analytics professional who is able to translate analytical data into meaningful, actionable customer insights,” said his boss, Steve Khederian, Catalyst’s director of analytics. “He personifies that hard-to-find ‘hybrid’…a person who is savvy in digital technology, yet who truly understands underlying marketing goals and strategies and knows how to apply technology to drive business results.
“That combination enables David to think differently from others who do analytics but are bound by the channels in which they execute,” Khederian said. “His cross-channel agnosticism allows him to elevate his thinking beyond just being a tactician and generate multichannel optimization.”
“We’re very proud of David,” said Mike Osborn, managing director of Catalyst. “And we’re grateful to Direct Marketing News for the opportunity to nurture and honor outstanding young talent. Being named to the Thirty Under 30 List is no small accomplishment. We’re delighted to see David’s contributions to the industry acknowledged.”