In-Image Ads Yield Highest Click Through Rates, Publishers Monetize Targeted Static Content

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AdMedia unveils OverlayAd.com to help clients develop novel revenue streams or discretely promote products and services. Precision content matching system connects ads with relevant images to captivate consumers.

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When it comes to digital marketing, internet users have seen it all. Many are so accustomed to seeing traditional banners and display ads that they simply tune them out. Consequently, marketers must pursue alternative avenues to capture visitors’ attention. AdMedia’s OverlayAd.com platform presents a unique format that utilizes existing images or videos for monetization purposes. Consumers already gravitate towards graphics, and network Advertisers as well as Publishers are capitalizing on this tendency. Research demonstrates that in-image ads perform at optimum levels, which makes them vital promotional tools.

Publishers often include images along with videos on pages to supplement written content. Incorporating ads into these resources requires zero site modifications, and doesn’t use up vital web real estate. These interstitial ads fall under the category of permission based marketing because users initiate the interaction process. Ads only appear when users hover over an image or click on video; they may opt out at any time, so there’s no need to worry about irritating the reader base.

Network advertisers benefit from the AdMedia contextual algorithm, which ensures proper placement on related Publisher pages. The sophisticated system considers appropriate keywords alongside the page’s theme for maximum effectiveness. Attractive images paired with ad copy leave an indelible impression in the minds of consumers, which stimulates generalized branding efforts. OverlayAd supports a wide variety of creative formats, including text only ads, static banners, and rich media. AdMedia also gives users the ability to scroll, perform secondary searches, or view similar promotions within the same widget.

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Imelda Dobbin
AdMedia
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