Demandware Announces Commerce Center: A New Work Environment for Centrally Managing All Digital Commerce Experiences

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Commerce management tool provides new levels of control, efficiency and flexibility for retailers

Demandware Commerce
The new Commerce Center represents more revolution than evolution in its improvements to usability and efficiency. From what we’ve seen so far, it’s one of the most advanced web production and marketing tools on the market.

Demandware, Inc., a global leader in on-demand ecommerce, today announced Commerce Center, a revolutionary new web-based merchandising and marketing environment for the Demandware Commerce platform that provides retailers with one central access point for managing all digital commerce experiences. With user-defined dashboards, tabular browsing, drag-and-drop categorization and other advanced web-based features, this new work environment enables heightened levels of control, efficiency and flexibility for managing commerce processes across all applications, devices and channels.

Commerce Center is based on a new flexible framework that can be customized and extended to meet the evolving needs of retailers and brands. Demandware worked with the most forward-looking clients and partners, as well as Forrester Research, throughout the development process to ensure that it meets both the present and future needs of retailers. Demandware clients will automatically be upgraded to Commerce Center at no additional cost through Demandware’s on-demand model.

“As one of the first sites to launch on Demandware, has benefited from many incremental improvements to the platform over the years. The new Commerce Center represents more revolution than evolution in its improvements to usability and efficiency. From what we’ve seen so far, it’s one of the most advanced web production and marketing tools on the market,” said Rick Renaud, online store manager, Gardener’s Supply Company.

Commerce Center is a core component of Demandware’s product strategy to expand beyond ecommerce to digital commerce management – a unified solution for managing all direct-to-consumer processes from a single web platform. For retailers, digital commerce management eliminates the complexity of integrating multiple technologies and enables personalized, branded consumer experiences across all consumer touch points, including ecommerce, social networks, mobile commerce, call centers and stores. Recent consumer research commissioned by Demandware shows that 52% of web-centric consumers who have a bad experience online are less likely to shop from that brand again in an offline channel, further underscoring the impact that a negative experience can have across the entire brand.

“As consumers increasingly interact with brands through more channels and applications, the complexity of managing these various touch points can become extremely challenging for retailers. If retailers provide a fractured and inconsistent brand experience, ultimately, their brand may be compromised and their customers alienated. Commerce Center reduces this complexity and provides retailers with a revolutionary new way to manage all consumer experiences,” said Jamus Driscoll, vice president of marketing, Demandware. “It will take merchant productivity to a whole new level.”

Commerce Center’s unique approach to the management and enablement of users includes the following capabilities:

Personalized Dashboards – can be customized to display the most commonly used activities, enabling real-time access to all functionality and data necessary to quickly manage the customer experience, including product and pricing management, active promotions and revenue reports.

In-Application Tabular Workzones – allow merchants to open and traverse an unlimited number of tabs and easily multi-task between activities. Tabs can be saved as a workset and then reopened at any time or shared among colleagues to enable interaction and sharing.

Static and Dynamic Worksets – allow users to bulk edit, review and publish across multiple sites, in multiple languages and via multiple channels, providing more flexibility to manage their workload in ways that best fit their unique requirements.

Flexible Work Queues – allow users to work through personal worksets and when tasks are completed, activities flow into another workset to begin the next phase of the process.

Cross-Team Collaboration – allows users to share existing static and dynamic worksets for modifications and advancement through the organization, dashboards for review, saved searches for increased efficiency and personal preferences for training purposes. Users are able to collaborate easily with other team members, view progress reports and easily educate one another across web, store and service teams.

Multi-Site Coordination – allows users to easily manage multiple sites and channels by syndicating promotions, content, customers and preferences across the organization according to roles and responsibilities.

User-Specific Menus and Preferences – enable quick access to commonly-used saved searches, work sets, shortcuts and more, increasing user efficiency and enabling faster time-to-market.

About Demandware, Inc.
A trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Brooks Sports, Columbia Sportswear, Crocs, Hanover Direct, Jones Apparel Group, Lifetime Brands, Jewelry Television, Neckermann, Panasonic, Reitmans and Theory. For more information about Demandware, visit, call 888-553-9216 or email info (at) demandware (dot) com.

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Christine Major
Corporate Communications Manager, Demandware
Phone: 603-743-4534
Email: cmajor (at) demandware (dot) com

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