Baden Bath Enters Strategic Alliance with ATG Stores

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Baden Bath, a luxury bath retailer based in Brentwood, Tenn., announced today its strategic partnership with ATG Stores, which has agreed to sell Baden products on its roster of more than 140 websites.

Baden Bath, a luxury bath retailer based in Brentwood, Tenn., announced today its strategic partnership with ATG Stores, which has agreed to sell Baden products on its roster of more than 140 websites.

The alliance would further build Baden’s brand as a leading online designer and increase its presence in the market for high-end bath products.

“The new partnership with ATG stores is a great asset to the growth of Baden as a luxury retailer, particularly online,” said Silas Deane, Founder and CEO. “ATG has a far-reaching, diverse presence on the web, and we are excited to be a part of it and move forward with the partnership.”

ATG Stores is a retailer of home furnishings both online and at its 4 brick-and-mortar locations in Washington State, carrying more than 3 million products in multiple categories.

Baden Bath, a 5-year-old, privately held company, is known locally for its energy-efficient and water-conserving products featured in Nashville’s Hutton Hotel, an ultra-chic, sophisticated boutique hotel located on West End.

To view Baden Bath’s products on ATGstores.com, please visit: http://www.atgstores.com/baden-bath_m4188.html.

About Baden Bath
Baden Bath, based in Brentwood, Tenn., is a luxury bath product store offering the ultimate rejuvenation experience in home bathing. Baden Bath features its own exclusive product line, which combines beauty and style with European craftsmanship. Baden products can be purchased in-store or online and shipped anywhere in the world. For more information or store location, please call (615) 620-7700 or visit http://www.BadenBath.com.

About ATG Stores
Established in 1999, ATG owns and operates an extended family of more than 500 online stores and 4 showrooms throughout Washington State, providing customers with the widest selection of home design products and remodeling fixtures available online. With over 3 million products from more than 1,500 name brand manufacturers ranging from lighting to plumbing, furniture, hardware, flooring, appliances, décor, children's products, outdoor living, and more - ATG Stores has become the premier shopping destination for industry professionals and homeowners wanting to build, remodel, and beautify their homes and businesses. ATG's mission is to always bring the best selection of home design products to their customers, with the best service, at the lowest prices. Visit ATGstores.com to learn more.

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Laura McClellan

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