Shawgo Promoted to VP of Sales for Sales Development Services

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Sales Development Services, Inc. President and CEO C. Lee Smith announced today that Barry Shawgo has been promoted to Vice President of Sales. SDS is the parent company of AdMall, the leading local sales development system for media advertising sales professionals, and Ad-ology Research.

Sales Development Services, Inc. President and CEO C. Lee Smith announced today that Barry Shawgo has been promoted to Vice President of Sales.

Shawgo joined SDS in March 2009 as General Sales Manager. Shawgo has an extensive background in advertising and media sales. He came to SDS from Welcome Wagon where he was District Manager. He was also the Retail Sales Manager of The Columbus Dispatch during a 16-year career in the newspaper industry.

Prior to his work in the newspaper industry, Shawgo worked on the account services team for Columbus’ largest public relations agency and has worked extensively in other media including magazines, direct mail, broadcast on online and was a partner and founder of Member Media, an association-focused publishing company.

Shawgo is a past president of the Advertising Federation of Columbus and past governor of the American Advertising Federation 5th District. He is currently on the National Advertising Review Board.

“Barry’s unique background has helped our sales team grow and helped us better understand how to help our clients be successful,” said C. Lee Smith, president and CEO of SDS. “He plays a key role in our ongoing success and I’m thrilled to welcome him to our Leadership Team,” Smith said.

Sales Development Services (SDS), Inc. - a Westerville, Ohio firm founded in 1989 - is a leading provider of Internet-based applications for the advertising industry with more than 2,000 national media clients for their services. SDS is the parent company of AdMall, the leading local sales development system for media advertising sales professionals, and Ad-ology Research.

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Michelle O'Brien
Sales Development Services
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