DRL Secures New Client Shop Direct

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The UK’s largest online kitchen appliance retailer DRL Limited has added to their impressive client base with the addition of Shop Direct Group. The Bolton based business will offer Shop Direct customer more choice on large kitchen appliances.

Littlewoods Appliances

“We will be working closely with the Shop Direct Group to further enhance its proposition on kitchen appliances"

DRL Limited will supply and distribute large kitchen appliances sold across Shop Direct Group’s branded websites which includes Littlewoods, Very.co.uk and isme.

Shop Direct Group, the UK’s largest online and home shopping retailer has recently announced that online sales now account for circa 70% of all units sold.

Martin Hanley, Director of Business Development at DRL Limited, is confident the business can play a big part in this continuing transition; “Over the coming weeks DRL will be building on the range of kitchen appliances already offered across Shop Direct Group websites meaning customers will have more brands and products to choose from.

“We will be working closely with the Shop Direct Group to further enhance its proposition on kitchen appliances across their branded websites with the introduction of a variety of delivery options.”

Bolton based DRL Limited now boast ten different clients including Boots, Next, and Marks & Spencer. In addition to building white label websites and product feed based solutions for their clients DRL source products, provide distribution and customer service from their in-house UK call centre.

Martin is extremely pleased with DRL’s new addition to the business and hopes it is the beginning of a successful partnership; “We are confident that our expertise in the kitchen appliance industry will enable Shop Direct to continue to offer the best proposition and service to their customers for many years to come.”

Notes for Editors
DRL was established in 2000 as an online white goods retailer and in 2009 acquired Expert Logistics; they now benefit from their own dedicated delivery fleet and employ over 420 people in their Bolton & Radcliffe based offices. The company’s client list includes Boots, Marks and Spencer, Next, House of Fraser, Debenhams, B&Q, Argos, Empire Direct, Screwfix and Shop Direct, as well as distribution clients such as Tesco. DRL also has its own retail websites, Appliances Online and Appliance Deals and customer review site, Appliance Reviews. In 2008 DRL was ranked 28th in The Times Fast Track 100 for sales growth and in 2011 the company placed 63rd in The Times list of the 100 Best Companies to Work For.


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Tom Rosillo

Alexia El Merhebi