SMX London 2011: Marin Software’s Matt Lawson to Speak at Leading European Search Event

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VP of Marketing & Partnerships at Marin Software, Matt Lawson, to speak on two expert panels at SMX Advanced London to be held 16th-17th May.

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Marin Software, provider of the leading online advertising management platform, today announced that Matt Lawson, vice president of Marketing & Partnerships, will join two thought leadership panels at SMX Advanced London to be held May 16th-17th at the Millennium Gloucester Hotel & Conference Centre, London.

Matt will start by joining a panel entitled “Best Practises With adCenter For Bing & Yahoo” as part of the Advanced Paid Search Track from 2:45 p.m.- 4:00 p.m. on the 16th May. He will share insights on how the combined traffic of Yahoo and Bing has changed the paid search landscape. Attendees will learn how the Yahoo-Bing Search Alliance has impacted cost-per-click and conversion rates in North America, if Microsoft adCenter is a more viable advertising platform post-transition, and if you should boost campaigns on the combined platform in preparation for the European transition next year. He will also share some of the exclusive data gained from compiling Marin Software’s whitepaper “Why the Search Alliance is Paying Off for Paid Search”.

The second session Matt will participate in is “Beyond Search: Leveraging Ads On Facebook, Twitter & LinkedIn” as part of the Vertical SEM Track from 9:00am-10:15am on the 17th May. Matt will join the panel and share some of the knowledge he has gained from working with leading advertisers and agencies using the Marin Software platform to manage their Facebook Advertising campaigns. Matt will also deliver some of the best practices from the whitepaper "The Search Marketers Guide to Successful Facebook Ads", which was recently released by Marin Software.

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About Marin Software

Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least £50,000 per month on biddable media. Marin Professional delivers the same power and ease-of-use as Marin Enterprise, through an application designed for marketers spending less than £50,000 per month on paid search. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualised ad spend in more than 160 countries.

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