THE LOOK STORE Names STIBOR GROUP as Corporate Counsel

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Strategic Corporate Law Firm Leads Equity Financing & E-Commerce For New Celebrity Affiliated Online Store

STIBOR GROUP – a boutique corporate law firm based in Las Vegas – has been formally named outside general counsel for THE LOOK STORE, a new celebrity driven online store, which allows consumers to view products through video content, read reviews and expert opinion and shop through celebrity partnered unique online stores with exclusive celebrity product lines.

With over 25 years of experience in the entertainment business, including co-founding E! Entertainment Television and executive producing numerous television shows and feature films, Alan Mruvka has brought his wealth of contacts and knowledge of celebrity to online shopping, through celebrity branded boutiques located at thelookstore.com.

STIBOR GROUP’s deep knowledge and experience with angel and venture financing and licensing of entertainment brands made them the perfect fit for this promising media/merchandising venture. As THE LOOK STORE’s corporate counsel, STIBOR GROUP negotiated and secured series A angel financing and assisted in developing the celebrity boutique partnership structure.

“We are incredibly excited to be working with THE LOOK STORE and Alan Mruvka. Their vision and resources create a unique intangible competitive advantage, it’s a very exciting proprietary business model to be a part of,” said Ryan Stibor, Esq., Managing Attorney, “they’ve engaged us to help balance legal hurdles and business objectives to achieve brand recognition and scalability.”

In addition, the law firm is currently negotiating endorsement and sponsorship transactions with varying artists, celebrities and musicians for the website, as well as internet and mobile content rights agreements.

“STIBOR GROUP not only understands the tech, media and commercial legal landscape, but also the essence of our company strategy; it’s refreshing for a firm to have such an in-house general counsel perspective,” said Alan Mruvka, THE LOOK STORE CEO.

ABOUT STIBOR GROUP:
Stibor Group is a transactional law firm that provides general and corporate counsel legal services to entrepreneurs and emerging growth companies in real estate, technology, media, energy and hospitality sectors. They advise mature companies capturing market share to early stage start-up companies. Their services concentrate on corporate counseling; contract negotiations; licensing transactions; equity and debt financing; mergers, acquisitions; employment counseling; intellectual property registration; and business entity structuring. For more information, go to: http://www.stiborgroup.com

ABOUT THE LOOK STORE:
The Look store is a celebrity fashion and beauty e-commerce website created by the co-founder of E! Entertainment Television, Alan Mruvka. The Look store allows women to shop from celebrity, blogger and designer private label online boutiques, for beauty products and apparel. The site offers articles and videos covering everything from fashion, beauty, love, lifestyle and fitness. For more information, go to: http://www.thelookstore.com

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Ryan Stibor
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