The Magento platform is built for our customers to easily adopt best in class 3rd party technologies like Listrak.
Lititz, PA (PRWEB) May 16, 2011
Magento, a leading ecommerce platform solution provider, and Listrak, a leading email marketing solutions firm, today announced their partnership to provide online retailers with Listrak’s fully-integrated Magento Extension, which includes solutions for automated Shopping Cart Abandonment, Purchase Cadence Optimization, and Click and Conversion Tracking.
Magento merchants can now download the Listrak extension to implement any or all of these solutions to see an immediate impact on revenue. With shopping cart abandonment averaging 70%, according to Forrester, online retailers are losing significant revenue. Listrak’s integrated shopping cart abandonment solution enables Magento merchants to recoup that lost revenue with an automated email series that reaches back to shoppers who have abandoned their carts. The solution includes custom messaging, personalization, merchandising, split testing, click and conversion tracking and promotional offers to prompt the purchase.
The purchase cadence optimization solution enables merchants to proactively prompt the re-purchase of consumable items with email campaigns that are triggered by identified purchase cadence. Additionally, the click and conversion tracking feature provides retailers with success metrics and the ability to optimize their site and marketing campaigns.
“We are committed to helping online retailers drive sales; and with shopping cart abandonment costing retailers more than $18 billion annually, our partnership with Magento allows us to provide a fully integrated solution that immediately impacts the merchants’ revenue stream,” said Ross Kramer, Listrak CEO. “Our solutions provide more ways for retailers to drive business and engage their customers to increase lifetime value,” adds Kramer.
“The Magento platform is built for our customers to easily adopt best in class 3rd party technologies like Listrak,” said Bob Schwartz, President of Magento. “Our partnership with Listrak brings added powerful conversion options to Magento etailers. In speaking with Listrak’s customers it was clear that they saw a positive lift in their results from Listrak’s shopping cart abandonment and purchase cadence optimization.”
Listrak and Magento are jointly hosting a webinar, May 25th at 2:00 ET highlighting the capabilities of the extension and success of a current etailer using the solution. Register here.
Listrak helps online retailers reach optimal engagement with their customers by prompting dialog and interaction through email and mobile marketing. Listrak works with clients like Waterford, Ten Thousand Villages, Swell, PCRichard, and La-Z-Boy to develop engaging email marketing solutions that increase customer lifetime value and deliver the extra percent in effectiveness and ROI. [http://www.listrak.com
Magento is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide, and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. http://www.magentocommerce.com
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