Jetset Studios Puts You In Bridesmaids

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Jetset Studios, one of the entertainment industry’s leading digital agencies, recently launched an original online feature for Universal’s new Apatow-produced comedy Bridesmaids, starring Kristen Wiig. In "Being Bridesmaids," users can re-cast the film characters in a special custom trailer using the faces of their Facebook friends.

Jetset Studios, one of the entertainment industry’s leading digital agencies, recently launched an original online feature for Universal’s new Apatow-produced comedy Bridesmaids, starring Kristen Wiig. The announcement was jointly made today by Jetset Studios co-founders Russell Scott and Patrick Young.

To push out the film’s outrageous girls-night-out comedy, Jetset Studios created “Being Bridesmaids” (http://www.bridesmaidsmovie.com/trailerfeature). This feature invites users to re-cast the characters of the film -- the Blushing Bride, the Maid of Dishonor, the Innocent One, a Real Mother, Little Miss Perfect and the Wild Card -- with their Facebook friends. The result is a raunch-filled romp through a custom Bridesmaids trailer that is immediately shareable.

Jetset CEO Russell Scott states, “Bridesmaids was a dream project for us. The opportunity to work with The Apatow gang is always an amazing experience. With support from our friends at Universal, we’re thrilled to have created a meme-worthy feature for this truly unique film.”

Jetset president and exec producer Patrick Young notes, “We really had fun with it, and that’s what makes this experience so authentic. By allowing the audience such outrageous interaction with these soon-to-be iconic characters, we are bringing them into the story and creating an emotional connection even before the film opens.”

Producer Judd Apatow (Knocked Up, Superbad) and director Paul Feig (creator of Freaks and Geeks) cordially invite you to experience Bridesmaids. Kristen Wiig leads the cast as Annie, a maid of honor whose life unravels as she leads her best friend, Lillian (Maya Rudolph), and a group of colorful bridesmaids (Rose Byrne, Melissa McCarthy, Wendi McLendon-Covey and Ellie Kemper) on a wild ride down the road to matrimony.

Annie's life is a mess. But when she finds out her lifetime best friend is engaged, she simply must serve as Lillian's maid of honor. Though lovelorn and broke, Annie bluffs her way through the expensive and bizarre rituals. With one chance to get it perfect, she'll show Lillian and her bridesmaids just how far you'll go for someone you love.

Jetset Studios has created original video, online campaigns, ARGs and branding strategies for Sony Pictures, Warner Brothers Pictures, The Walt Disney Company, Universal Pictures, Paramount Pictures, DreamWorks Pictures, 20th Century Fox, TNT, FX, NBC and others. Jetset Studios serves as writer/director/producer Judd Apatow’s online creative agency of choice, having produced viral features and websites for Bridesmaids, Funny People, Forgetting Sarah Marshall, Step Brothers, Superbad, The 40 Year-Old Virgin, Talladega Nights, Get Him To The Greek and Knocked Up. Other projects include websites, features and games for Paul, Let Me In, Hot Tub Time Machine, and The Hangover. For more information on Jetset Studios, please visit http://www.jetsetstudios.com.

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Russell Scott
Jetset Studios
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