elete CitriLyte Electrolyte Concentrate Promotion Featured in Igloo Beverage Coolers

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Coupon inside red-and-yellow, 5- and 10- gallon Igloo® Beverage Coolers will offer a free bottle of elete CitriLyte Add-In™ or sizable discount off the purchase price of a case

elete CitriLyte Add-In is a pure electrolyte concentrate to add to water to make pure electrolyte water without calories, carbs, artificial colors, and flavors.

elete CitriLyte Add-In

“We are proud to partner with the Igloo Products Corporation, an innovative American company with high-quality, durable products, and we’re grateful that they would let us put our coupons in their coolers,” said Val John Anderson.

As the U.S. enters heat stress season, customers purchasing five- and ten- gallon, iconic red- and yellow- Igoo® coolers will receive a pleasant surprise to help work crews cope with the upcoming summer heat. Mineral Resources International Inc., manufacturers of elete CitriLyte Add-In™, has inserted coupons in approximately 30,000 Igloo® brand beverage coolers. These Igloo coolers will contain a coupon that can be redeemed for either a free bottle of elete CitriLyte Add-In™ sufficient to make a whole cooler full of electrolyte water or a sizable discount worth almost $100 toward the purchase of a case of elete CitriLyte Add-In™.

elete CitriLyte Add-In is a patent-pending electrolyte concentrate that can be used to make electrolyte-fueled hydration that tastes like water with a lemon slice that’s been added. It contains no sugars, sweeteners, added flavors, colors, or anything artificial and doesn’t require any special cleaning. CitriLyte’s sugar- and dye- free formula means the beverage cooler liners will not stain.

“We are proud to partner with the Igloo Products Corporation, an innovative American company with high-quality, durable products, and we’re grateful that they would let us put our coupons in their coolers,” said Val John Anderson, Executive Vice-President and Director of Sales and Marketing for Mineral Resources International, Inc.

Electrolytes are essential for heat tolerance, hydration, muscle function, mental function, energy usage and much more, and are lost when the body excretes fluids including sweat. Because elete CitriLyte Add-In™ contains no sugar and has a lower emphasis on sodium, it is workforce friendly and can be used by most diabetics and those concerned about heart health. CitriLyte also contains magnesium, which is essential to muscle function, all energy conversion within the body, and it acts as the foreman of the electrolytes ensuring other electrolytes perform their jobs correctly in the right place within the body.

elete electrolytes have been used with great success by deployed armed forces in Iraq and Afghanistan, top athletes and work crews in Dubai. Now the American work force will have its chance to try it for free to see what all of the buzz is about.

To learn more about elete, go to: http://www.eletewater.com, http://www.facebook.com/elete.electrolytes, http://twitter.com/eleteaddin or call 800.669.1297.

About elete Electrolytes
elete Electrolytes™ provides cutting-edge innovation in electrolyte replacement that meet the needs of athletes, active individuals, and those who at risk for electrolyte loss. Original elete Electrolye Add-In™ was the world’s first versatile, field-tested electrolyte add-in specially designed to add electrolytes to any beverage or food to replace electrolytes, maintain fluid balance, sustain endurance, and help prevent occasional muscle cramps due to physical exertion. Original elete Electrolyte Add-In™ and CitriLyte Add-In™ contain no calories, sweeteners, flavorings, artificial ingredients, and unnecessary ingredients that impede optimal performance. tablytes™, by elete, are a complete, balanced electrolyte replacement in tablet form. For more information, visit http://www.eletewater.com or call 800.669.1297.

About Igloo Products Corp.
Igloo Products Corp. is the world's leading designer, manufacturer, and marketer of personal and full size ice chests, beverage coolers, and soft-sided coolers. For more information, visit the company's website at http://www.igloocoolers.com.

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Karie Anderson

Karie Anderson
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