Second Annual Privacy Identity Innovation Conference (pii2011) Opens Tomorrow in Silicon Valley

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Over 70 leading speakers are scheduled to participate in the 2nd annual Privacy Identity Innovation conference (pii2011), taking place May 19-20 at the Santa Clara Marriott hotel.

The 2nd annual Privacy Identity Innovation conference (pii2011) is taking place tomorrow and Friday, May 19-20, at the Santa Clara Marriott hotel in Silicon Valley. The sold-out conference will bring together more than 250 executives, entrepreneurs, policy experts, academic researchers and journalists for a candid and comprehensive look at where innovation is heading and what it means for the future of digital privacy, identity and reputation.

The conference opens on the same day that the United States Senate is scheduled to hold a hearing on Capitol Hill to examine mobile privacy, an issue that pii2011 will explore in a roundtable session tomorrow afternoon titled “pii and Location: Can You Find Me Now?” Other pii2011 sessions include The Business of Privacy, Implementing an Identity Ecosystem, Getting Personal with Big Data, the Role of Privacy by Design and Best Practices for Data Stewardship.

“There’s been growing interest in recent months about how companies are handling their customers’ personal information, prompting several members of Congress to propose new privacy legislation,” said pii2011 co-founder and executive producer Natalie Fonseca. “At the same time, there’s a lot of buzz in Silicon Valley about the value of data and how it can unlock new opportunities. We believe those hot-button topics need to be part of the same conversation, and so pii2011 is focused on how to protect sensitive information while enabling innovation.”

The theme for this year’s conference is Building Trust in a Digital Age, and the programs will feature over 70 speakers from companies and organizations like Google, Facebook, Yahoo!,, Microsoft,, Intuit, HP, Pattern Builders, the ACLU and Privacy Rights Clearinghouse, as well as representatives from the Federal Trade Commission, the U.S. Commerce Department and the Government of British Columbia.

In addition, pii2011 is hosting an Innovator Spotlight start-up showcase tomorrow at 4:30pm where 12 entrepreneurs will demo their technologies on stage. The 12 start-ups selected to participate are Bluelight,,, Disconnect, Everloop, FaceCash, idAngels, NeighborGoods, Passtouch, Personal, SecretSocial and WanderID.

Independently produced by SageScape, the creators of the annual Tech Policy Summit conference, pii2011 offers an open forum for spirited and participatory dialogue about the future of digital privacy and identity in an increasingly interconnected world. For more information about the agenda and the speakers participating in pii2011, visit the conference website at

Sponsors of the pii2011 conference include Google, TRUSTe, Innovators Network, TechAmerica, PrivacyCamp, Center for Democracy and Technology, Center for Policy on Emerging Technologies, Techdirt and Women 2.0.

About SageScape
Privacy Identity Innovation (pii2011) and pii Labs are independently produced by SageScape, a privately-held company that specializes in producing and promoting executive-level conferences and online communities for the high technology industry. Founded in 2003, SageScape is passionate about promoting innovation and exploring how technology impacts - and is shaped by - culture, policy and business. In addition to the annual Tech Policy Summit (TPS) and Privacy Identity Innovation conferences, SageScape works on leading industry events for a variety of clients -- ranging from early-stage start-ups to top global brands. To learn more, visit our sites at and You can also follow us on Twitter at @TechPolicy.


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Natalie Fonseca
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