Cambridge, MA (PRWEB) May 17, 2011
MedTouch today announces the appointment of Tessa Misiaszek to vice president of Innovation. Tessa will lead market strategy and product development for MedTouch.
With over 14 years experience in the healthcare industry on both the hospital and consumer product side, Tessa brings deep insight into the complexities of modern healthcare. She has worked in sales for the pharmaceutical industry at Jannsen-Cilag – a Johnson and Johnson company, and served as a major gift officer assisting in the fundraising efforts for Massachusetts General Hospital and the UMass Memorial Foundation.
Misiaszek was Chief Operating Officer for Manhattan Cross Cultural Group, Inc. – a training and research organization committed to improving health care to diverse patient populations and eliminating health disparities. There she worked with healthcare organizations to implement online cultural competency training for providers and administration. Over the past year, she co-founded a nonprofit foundation called Nous Foundation, Inc. that works with healthcare organizations to implement video patient education on advanced care planning.
“Adding Tessa will provide a lot of value to our clients and help us continue to grow in the market,” said Paul Griffiths, founding partner and CEO of MedTouch. “Tessa’s broad expertise in healthcare will help us to innovate and add depth to both current and new offerings.”
“I have known the work of MedTouch in helping healthcare organizations create innovative online marketing strategies for quite some time and am thrilled to be part of the organization,” said Misiaszek.
Tessa received her Bachelor of Science and Master of Public Health degrees from the University of Massachusetts Amherst and is currently pursuing her PhD in Health Professions Education at Simmons College in Boston.
For the last seven years, MedTouch has focused exclusively on helping healthcare organizations succeed online. By combining interactive marketing strategy with creative and technical excellence, MedTouch ensures its clients achieve specific, measurable and memorable results. Those clients include dozens of nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans and healthcare-related not-for-profits in more than twenty states. From consumer-focused websites to patient-centric social media and mobile channels, online physician recruitment programs to results-driven search marketing, CRM integration to enhancing patient portals, MedTouch makes healthcare interactive. For more information about MedTouch, please visit http://www.medtouch.com.
84 Sherman Street, Third Floor
Cambridge, MA 02140