Merchant Risk Council and ThreatMetrix Host Webinar: “How Online Fraud Prevention Improves Consumer Confidence”

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Webinar to Feature Recent Research on Consumers’ Reaction to Online Fraud from the Ponemon Institute and ThreatMetrix Customer GoPro

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ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that the Merchant Risk Council and ThreatMetrix are hosting a May 24 webinar titled, “How Online Fraud Prevention Improves Consumer Confidence.

Webinar attendees will hear from Dr. Larry Ponemon, chairman and founder of the Ponemon Institute, which conducted a recent joint study with ThreatMetrix. The research, which surveyed consumers on their awareness and confidence in online fraud prevention, was compiled in a report, “Consumers’ Reaction to Online Fraud.”

Attendees will also hear from Stephen Baumer, CTO of ThreatMetrix customer GoPro, the world's best-selling and highest performance wearable HD video cameras, and Lance Jacobs, ThreatMetrix vice president of sales. Baumer will discuss how ThreatMetrix’s SmartID™ cookieless device identification has helped GoPro prevent fraud while improving customer experience.

“It’s critical for all online brands to communicate that consumer information is safeguarded from fraudsters,” said Bert Rankin, vice president of marketing, ThreatMetrix. “The recent study ThreatMetrix conducted with the Ponemon Institute revealed that the overwhelming majority of consumers would not do business with a company if they had any doubts about its online security measures.”

WHAT:        Webinar on “How Online Fraud Prevention Improves Consumer Confidence”

WHEN:        9 a.m. PST, Tuesday, May 24

WHERE: To register for the May 24 webinar, click here.

WHY:     Webinar attendees can learn about comprehensive new ways companies can fight    
                online fraud during account creation, login authentication and payment    
                authorization, regardless of the device.

Additional Resources:

  •     Datasheet on the ThreatMetrix Cloud-Based Fraud Prevention Platform
  •     Blog on the ThreatMetrix Cloud-Based Fraud Prevention Platform
  •     ThreatMetrix SmartID™ Demo

About the Merchant Risk Council:

The Merchant Risk Council (MRC) is a merchant-led trade association focused on electronic commerce risk and payments globally. They lead industry networking, education, benchmarking and advocacy programs to make electronic commerce more efficient, safe, and profitable. For more information, visit

About the Ponemon Institute:

The Ponemon Institute© is dedicated to advancing responsible information and privacy management practices in business and government. To achieve this objective, the Institute conducts independent research, educates leaders from the private and public sectors and verifies the privacy and data protection practices of organizations in a variety of industries. For more information, visit

About ThreatMetrix:

ThreatMetrix helps companies stop web fraud and accelerate e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix Cloud-Based Fraud Prevention Platform, incorporating ThreatMetrix SmartID cookieless device identification, provides online businesses with the ability to protect themselves and their customers by verifying new accounts, authorizing payments and transactionsand authenticating user logins in real-time. Online businesses can deploy the ThreatMetrix™ Cloud-Based Fraud Prevention Platform, which does not rely on personally identifiable information (PII), for traditional online activity via a personal computer as well as for mobile and tablet devices. The company serves a rapidly growing customer base around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit or call 1-650-625-1451.

© 2011 ThreatMetrix. All rights reserved. ThreatMetrix, ThreatMetrix SmartID, ThreatMetrix ExactID, and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.


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