Forget User Reviews: New Local Business Directory Finds Your Facebook Friends Instead

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Why bother scrolling through user reviews that can't be trusted, when Mate of Mine can find small businesses your friends value & trust. Aussie entrepreneur Dane Westerweller launches Mate of Mine - Local business directory powered by your Facebook friends

Dane Westerweller Founder of Mate of Mine

The best people to do business with are friends of friends.

Why bother scrolling through user reviews that can't be trusted, when Mate of Mine - Local business directory can find small businesses your friends value & trust.

When Aussie entrepreneur Dane Westerweller replied to a Facebook status update asking if anyone knew a good Personal Trainer, Dane did what most friends would do & recommended his best mates personal training business.

A short time later another friend posted a status update asking if anyone knew a good Removals Company, then came Mechanic, Plumber, Carpet Cleaner, Chiropractor & Web Designer.

With no shortage of friends recommending their mates businesses & consumers continually turning to Facebook to aid the decision-making process, “I started to think how cool it would be if you could see which of your friends are also friends with those business owners & rank them based on social connections”, says Westerweller.

Currently every study on the Face of the earth is about how small businesses need to better leverage social media & increase their online presence. But the only problem is, most small businesses don’t even know where to start.

Mate of Mine is a local business directory powered by your Facebook friends. Consumers login using their Facebook account & can find businesses through people they know. Then, when someone searches Mate of Mine, say, for a Plumber in Orange County, Mate of Mine will find their Facebook friends and mutual friends who are Plumbers in Orange County. It’s that simple!

The business with the most connections from people in the user’s extended network will appear at the top of the search lists. “Cause let’s face it; the best people to do business with are friends of friends”. says Westerweller.

Standard Local Business Directories have become monotonous, as they fail to be innovative and move with the times. Facebook has allowed companies like Mate of Mine to challenge these market leaders with small business owners reaping the benefits.

Vivian Krug who runs Emotions Photography & Greeting Cards was one of the first members of Mate of Mine. So far Vivian’s business listing has been “recommended” 34 times, telling an average of 4,500 Facebook friends which business they value & trust. “The ability to tap into the core Facebook experience is phenomenal”, says Westerweller.

Dane Westerweller is a small business advocate, who is dedicated to servicing small businesses & bringing economic power back into local regions. Dane is the creator of “Mate of Mine in March” which is a national movement to drive consumers to “buy local” for the month of March.

This could mean anything from having dinner at your favorite restaurant, treating yourself to a massage, or calling your local Tradie to repair what your husband fixed.

Over the past few years the idea of “buying local” & supporting small independently owned businesses has gained momentum around the world. “Civic economics estimate that when you spend $100 at an independent business, $68 returns to the local community through taxes, payroll & other expenditures”.

Mate of Mine has now launched in Australia, America, New Zealand, United Kingdom & Ireland. Join the movement; help spread the word & support local businesses that are the lifeblood of the community & bedrock of our economy.

Mate of Mine - find businesses through your Facebook friends. "Real recommendations from people you value & trust".

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Dane Westerweller
Mate of Mine
+61(0)414386039
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