Springtime in the App Store with "I loves it!"

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"I loves it!" is a fast and easy way to share exceptional people, places or products with friends and family right from the iPhone.

Designed with users and their friends in mind.

To "like" something is nice, but there is a big danger of drowning the important things by constantly sharing the average. That is where "I loves it!" comes in.

Today the bubbleby team officially launched “I loves it!”. The free app makes it fast and easy for anyone to share the things they care about most. It is named after the popular expression “loves it!” commonly used by celebrities and nerds alike.

Using the app to share “loves” is very simple. Users take a snapshot of a thing they “loves”, add a short description where relevant and select whom to share with. The app relies on users' connections from Twitter, Facebook and the iPhone address book for easy sharing. Refreshingly, it does not create yet another social network to manage. There is no need to make friends with friends again.

Ever since Facebook launched the “like” - button in 2010, people have been flooded with what their friends like. Sure, to “like” something is nice, but there is a big danger of drowning the important things by constantly sharing the average.

“I loves it!” focuses on communicating the exceptional and makes the sharing process fun for everyone involved. It is about sharing things that one really wants friends to read. Every “loves” gets its own web page which displays an image, a short description and optionally also the location in which it was shared. This ensures, that anyone who receives a “loves” will be able to see it on any smartphone or computer in an optimized way.

“Loves” are personal and personal things are often private. The app acknowledges this by making it very clear and intuitive to choose the people to share with. This also avoids social spamming of friends by reducing irrelevant messages. Users who do not want to share “loves” with others can store them inside the app in the “memories list” for easy access at any time.

"I loves it!" provides a fast and easy way to share exceptional people, places or products with friends right from the iPhone and it does it in a beautiful way.

The free App is available in the App Store.

About bubbleby GmbH
bubbleby GmbH was founded by Nils Samuelsson and Rasmus Joergensen in March 2010. It is based in Zurich, Switzerland. The company specializes in social media and location based services. Initially, “I loves it!” started out as a fun and useful little springtime app but it quickly developed into an app for all seasons. Beyond “I loves it!”, bubbleby also runs the hyperlocal community site http://bubbleby.com/ and has initiated the open source project social project launcher.

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Rasmus Joergensen
bubbleby GmbH
+41 44 586 50 49
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