GetResponse Offers “Mobilize Email Marketing with QR Codes” Whitepaper to Help SMBs Reach Growing Mobile Segment

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Free whitepaper details the evolution of Quick Response (QR) Codes, and uses and benefits of mobile email marketing.

With our new whitepaper, we wanted to give our customers ideas and tips for implementation QR codes in their email campaigns so they can reach this growing consumer segment.

GetResponse, a leading email marketing provider used by over 200,000 businesses worldwide, announced today the availability for download of “Mobilize Email Marketing with QR Codes”, a whitepaper analysis of the history of 2D barcodes, with use cases, tactics, and tips for email marketing applications.

To download the whitepaper, visit:

Key topics covered in the free whitepaper:

  •     How marketers can reach growing mobile consumer segment with QR codes.
  •     Tactics for using QR codes in email marketing and all related channels.
  •     Examples of multichannel uses such as email, web sign up forms, banner ads, online contests, social media, etc.
  •     How to create effective QR code email campaigns and increase ROI.

Readers will discover that, as consumers become increasingly mobile, the coding of URLs, text, web forms, and other content makes it extremely convenient for them to scan and respond to marketing messages from any source – thus bridging the divide between traditional and digital marketing.

Research and development of the QR Codes whitepaper and new QR Code Generator were inspired by the successful use of 2-D codes by the consumer products, retail, publishing and travel industries in several industrialized countries, and by the opportunity for GetResponse email marketers to penetrate the exploding mobile consumer market.

“We’re very excited to release this whitepaper and help SMB marketers understand that QR Codes are not just for the big name brands – anyone can use them with help of our new QR Code Generator,” explained Simon Grabowski, Implix CEO and founder of GetResponse. “Most importantly, with our new whitepaper, we wanted to give our customers ideas and tips for implementation in their email campaigns so they can reach this growing consumer segment. eMarketer projects that US smartphone users will reach 73.3 million by the end of this year – that’s 31% of the total mobile user population. Mobile scanning also increased 12-fold in the second half of 2010. Now, with the combined release of the whitepaper and QR Code Generator, small businesses can benefit from one of the hottest new trends in 21st century marketing.”

To download a free copy of the newly released “Mobilize Email Marketing with QR Codes” whitepaper, go to:

QR Code Generator Highlights
The new GetResponse QR Code Generator enables fast and easy creation and embedding of 2-D barcodes into emails, banners, web forms, and more, allowing consumers to: display and respond to marketing messages instantly, open a web page, play a video, get sales, marketing or support contact information; register for a contest or sign up for a newsletter, donate to a cause, even “socialize” pre-composed text messages − just about any call to action the email marketer can imagine or require.

For information about GetResponse, go to

About GetResponse
GetResponse is an easy-to-use email marketing platform designed to increase email marketing ROI faster than any other medium for small businesses and Enterprise customers. GetResponse offers an intuitive newsletter editor (including 350+ newsletter templates), drag-and-drop sign-up form builder (500+ form templates), email analytics, unlimited follow-up messages, online surveys, advanced segmentation, social media integration and Five-Star customer service and training. GetResponse is the first SOHO/SMB email marketing solution to offer email-to-speech capabilities, video email marketing with 1 GB storage, and iPhone ® application. Launched in 1999, GetResponse has grown to over 205,000 active users from 200 countries, delivering 10 billion permission-based emails per year.

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