Charles Ferrell joins Keystrata as Director of Strategic Accounts

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Keystrata hires Charles Ferrell as Director of Strategic Accounts

Keystrata, Inc., a national provider of Enterprise Data Warehousing and Business Intelligence professional services and project based solutions is pleased to announce that Charles Ferrell, a highly experienced senior business development executive and strategist, with over 20 years of IT and business development experience, has joined the company as Director of Strategic Accounts.

Ferrell has come to Keystrata from Ramsoft Systems, Inc., where he was Director of Business Development and Strategic Alliances for three years and developed sustainable relationships with major clients such as Teradata, United Healthcare, Integris, Deloitte, Volt Information Sciences, ProcureStaffTechnologies and Michigan State University.

Prior to Ramsoft, Ferrell had over eight years of experience as President and Founder of Contract eSolutions Group, LLC (CeSG), a strategic staffing and IT projects company where he established client relationships with Comcast, CapMark Financial Group (formerly GMACCM), Alliance Consulting, Wayne County Community College District and Lake Michigan College. Prior to launching his company, Ferrell held positions of Director of Business Development and Major Account Manager for IT companies and National Director of Sales for a national management consulting firm. John Burgess, Founder and Managing Director of International Profits Associates (IPA) wrote, "Mr. Ferrell was instrumental in setting the foundation for our current success through his strong sales and management abilities. As our first Director of Sales, Mr. Ferrell was responsible for creating our entire sales system from scratch while at the same time overseeing our outside sales force as well as maintaining his own client list.”

Bharath Madadi, CEO of Keystrata commented, “Charles has already demonstrated the ability to execute winning strategic and tactical initiatives for our long-term growth”. Shane Gianino, Executive Director of Worldwide Professional Services at Keystrata stated, “Charles Ferrell is a plug and play senior executive that fits well within our entrepreneurial and fast-paced culture and adds immediate value to the execution of our strategic vision”.

Ferrell asserts: “Our current global economic system propels the continuous escalation of corporate acquisitions and mergers. In this environment, data consolidation and integration must leverage the advancement in data warehousing and business intelligence solutions, particularly predictive analytics, to ensure real-time accuracy for effective and strategic executive decision making. I am pleased to join Keystrata at this crucial stage of development to increase its sustainable growth in the commercial and public sectors and to effectively exceed the requirements of our clients and stakeholders”.

In his new role, Ferrell will attend MicroStrategy’s Federal Business Intelligence Forum in Washington DC on May 17, 2011 and will lead Keystrata’s Federal and Public Sector practice.

About Keystrata
Headquartered in Automation Alley at 1607 E Big Beaver, Troy MI, is a leading Enterprise Data Warehousing and Business Intelligence company, with expertise in delivering best-in-class professional services and project-based solutions to customers locally and nationwide. Visit the Keystrata website at

Media Contacts
For additional information or to arrange an interview, please contact:
Amanda Mansour, Marketing Manager.
Telephone: 248-743-5500 x 232 Email Address: amanda.mansour(at)keystrata(dot)com

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