NPI to Partner with Helix Drinks

Delray Beach, FL (PRWEB) May 19, 2011

Helix, a company that produces vitamin-charged energy drinks for athletes, has officially announced its distribution agreement with Nutritional Products International (NPI).

The company's products include beverages that not only taste great and provide a boost of energy, but are also free from the sugars and high calorie counts commonly associated with energy drinks. Through the partnership, NPI will be responsible for the retail distribution and marketing of the Helix line of products.

"We are very excited to work with Helix in finding new markets for this outstanding line of energy drinks," said Mitch Gould, CEO for NPI. "This is a company that has responded very well to the consumer demand for non-carbonated beverages that help athletes perform at a higher level."

Breaking the mold of the traditional energy drink model, Helix's all-natural Orange Flavor adds a boost of energy and ginseng to help the body keep going strong. The drink is also loaded with vitamins B6, B12 and C, while containing no carbonation, no sugar and just five calories per serving.

Helix Energy has been three years in the making, and the company recently rebranded its line to include a new logo and package design. Its customer base has steadily grown since its beginnings, and the Helix team now hopes to reach a new target audience through its collaboration with NPI.

"When you're on the go and need that little extra push, there's no greater product on the market than Helix," Gould said.

NPI is one of the world's leading nutraceutical companies, providing sales and distribution services for worldwide brands. It specializes in working with key buyers across the United States, providing a fast track to the world's most important market. For more information, visit http://www.nutricompany.com.

To learn more about Helix, visit http://www.helixdrinks.com.

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