Inkling Chooses Aptara to Help Transform Higher Education Learning

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Aptara's University Publishing and Content Technology Expertise Uniquely Support Inkling’s Revolutionary Digital Textbook Platform

Aptara’s capability set is uniquely suited to our business model, said Inkling’s founder and CEO Matt MacInnis. Having an experienced, sophisticated partner that we can rely on to consistently deliver quality is invaluable.

Aptara, a digital publishing company and leader in college textbook production, is helping Inkling transform higher education learning with its unique combination of publishing and content technology expertise. Founded in 2009, Inkling is reinventing the textbook publishing industry with a platform for digital textbooks on mobile devices like the iPad.

Aptara has long-standing relationships with some of Inkling’s key clients, including McGraw-Hill and Pearson. Leveraging these relationships and its digital solutions capabilities, Aptara has been working with Inkling for the past year providing conversion, new media, and editorial services, as well as production consulting for optimizing digital textbook workflows.

“Inkling is at the forefront of the most promising and exciting application of digital books yet….in the college education market,” said Dev Ganesan, Aptara’s President and CEO. “In addition to converting textbooks, our subject-matter experts review the content and assess which elements are most appropriate to digitally transform for producing engaging and effective learning experiences. It’s inspiring to support a technology platform that truly has the potential to improve students’ ability to learn, and retain.”

“Aptara’s capability set is uniquely suited to our business model,” said Inkling’s founder and CEO Matt MacInnis. “Having an experienced, sophisticated partner that we can rely on to consistently deliver quality is invaluable − particularly as we gear-up for the 2011 back-to-school season.”

About Aptara
Aptara provides digital publishing solutions that deliver significant gains in cost, quality and time-to-market for content publishers. With comprehensive solutions across all delivery media, Aptara’s expertise includes publishing services, content technology solutions, eBook and App creation, eLearning and content conversion, Founded in 1988 around its unique publishing technical expertise, Aptara is a US-based company with over 4,600 professionals deployed globally and serving leaders in Media and Publishing, Information Services, Professional Services, Manufacturing, Technology, Engineering, Hospitality, Healthcare and Government. For more information visit http://www.aptaracorp.com.

About Inkling
Inkling is reinventing publishing in the era of the iPad, and we're starting with textbooks. We've redefined the medium by building richly interactive learning content from the ground up. But it's about more than the textbook. Look between the lines, and you’ll see a revolution in publishing: a new platform for creating, distributing and consuming truly engaging learning content. Based in San Francisco, Inkling is backed by Sequoia Capital and works closely with the world's leading publishers of learning content. For more information, visit http://www.inkling.com.

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Megan Prosser
Aptara
703-352-0001 x: 1135
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