HelmetCity Headed in the Right Direction with buySAFE 3-in-1 Guarantee – Conversion Rate Up By 10.1%

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buySAFE, Inc., a leading provider of brand building and website conversion solutions, and HelmetCity.com, a leading seller of motorcycle helmets and accessories from Shoei helmets, HJC helmets, Nolan helmets, Simpson helmets, Suomy helmets and more, determined during a recent A/B test that buySAFE materially increased their website conversion rates and sales while also improving the overall customer purchase experience.

buySAFE, Inc., a leading provider of brand building and website conversion solutions, and HelmetCity.com, a leading seller of motorcycle helmets and accessories from Shoei helmets, HJC helmets, Nolan helmets, Simpson helmets, Suomy helmets and more, determined during a recent A/B test that buySAFE materially increased their website conversion rates and sales while also improving the overall customer purchase experience.

HelmetCity.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were convincing. The use of buySAFE increased HelmetCity.com’s website conversion rate by 10.1%. The test was conducted over a multi-week period in April and May 2011. The results were highly statistically significant with hundreds of thousands of visitors and over 700 orders included in the test.

“We pride ourselves on excellent, personalized customer service and the best prices” said John Uyeyama, President at HelmetCity.com. “buySAFE reinforces to our shoppers our commitment to great prices & customer service and the results of the A/B testing prove our shoppers do find it valuable.”

“Merchants who use the buySAFE program are able to turn more shoppers into buyers” said Allen Levitas, Enterprise Sales Manager at buySAFE, Inc. "The A/B test results show the impact buySAFE has on ecommerce sites like HelmetCity.com by providing shoppers a great combination of both confidence and value.”

About buySAFE
buySAFE, Inc. provides comprehensive consumer confidence programs for online retailers to increase customer satisfaction, brand loyalty and profitability. buySAFE is partnered with Liberty Mutual, Travelers, ACE USA and Assurant Specialty Property. With over 3 billion online impressions of buySAFE each year, 21 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About HelmetCity.com
Helmet City was formed in 1996. The original goal was to provide racing helmets for their drag racing friends and family members and to give them the individual attention and customer service they expected. With the help of the Internet, Helmet City has become a well-known name in the motorsports and motorcycle markets. Helmet City always strives to provide excellent, personalized customer service to their customers and fellow racers. For more information, visit http://www.helmetcity.com

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x 110
hdreyer(at)buysafe(dot)com

HelmetCity.com
John Uyeyama
President
Sarita0916(at)aol(dot)com

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Hans Dreyer
buySAFE, Inc.
703-778-4445 110
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