Apptera’s vTweet Gives Publishers a Solution for Distributing and Monetizing Audio Content through Social Channels

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Publishers Can Distribute Rich Audio Content for Free with Simple, Turn-key, Click-to-Call Solution Optimized for Mobile Phones

Apptera, a mobile communications and advertising company, today announced the launch of vTweet. vTweet is a new way for publishers to distribute their audio content to the growing audience of people who use mobile devices to access social channels and online content. Using vTweet, publishers with libraries of audio content, such as news reports, Podcasts, and short-form broadcasts, can now easily engage with audiences on the go. They can also generate new revenue streams from their audio content through Apptera’s MobileAd Xchange.

vTweet is a free service that replaces traditional links to audio content with dedicated phone numbers for a click-to-call connection that is faster, more interactive and more convenient than downloading or streaming audio over the mobile Web. This solution allows consumers to quickly listen to rich and authentic audio content from Twitter and Facebook without having to open a mobile Web browser or download a large audio file. Audio access on vTweet is up to 10 times faster than today’s mobile Web downloads which can be unpredictable due to network strength and bandwidth variability.

“A growing number of people who access social networks through mobile devices now have the ability to listen to audio seamlessly through a phone connection as opposed to the hassle of streaming large audio files,” said Henry Vogel, CEO of Apptera. “And, every mobile device – from feature phones to smartphones can make a call so every consumer can access this rich content. vTweet was introduced for publishers who want to give their loyal users a better experience while also opening up new monetization channels for their content.”

Publishers can leverage Apptera’s vTweet service for free. They will also tap into Apptera’s voice and visual mobile ad network and CallTextual targeting technology to monetize their audio content. Apptera’s MobileAd Xchange and technology delivers relevant and interactive audio messages based on a variety of targeting parameters such as a caller’s location, mobile carrier, interests and behavior. Listeners can opt in to receive additional mobile engagements such as SMS text messages, mobile coupons, links to mobile websites and app downloads; MMS messages with embedded videos and enhanced call services such as immediate transfers to, or scheduled callbacks from, sales agents.    

Apptera is working to test and deploy vTweet with a wide array of publishers including music fan sites, sports teams and independent bloggers such as David Todd of “The Terrible Podcast” and Joan and John Schwartz of ‘Two Jews on Film’ fame. vTweet is simple, fast and effective for publishers of any size to leverage. For more information, visit http://apptera.com/vtweet.html.

About Apptera
Apptera is a leading mobile communications and advertising company. With an advanced communication technology and infrastructure, Apptera delivers mobile advertising to consumers at the point, and in the format, that was designed for mobile callers, such as SMS and MMS messages, mobile video, smartphone app downloads, click-to-call and more. To learn more, please visit http://www.apptera.com.

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Jeff Becker

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