Boiler plate 'about us' pages and mission statements have infiltrated the internet like digital Bubonic Plague
Houston, TX (PRWEB) May 26, 2011
"We are based in abc and believe in solid working relationships. Our president is educated and trustworthy."
"We began in 1849 after the Gold Rush as a family operation and today are traded on the NASDAQ blah blah blah."
"Our products are xy, cost z dollars, which is a ground-breaking bargain, and are great for whom or whatever..."
Boilerplate "about us" web pages and mission statements have infiltrated the internet since about 2007 like digital Bubonic Plague.
Doyle Rotunno Non-fiction Writing is therefore announcing a complimentary analysis of one landing page, case study or press release to the first fifty requests from marketing managers and business owners in an effort to curb this phenomenon. 561-666-2505 or Doylerotunno.blogspot.com.
"Many established organizations cannot or do not retain a Madison Avenue ad agency to produce monumental catch phrases about them. 'For everything else, there is Mastercard' or, 'Diamonds are a girl's best friend', for example. Especially if you do something more complicated to explain than a hot dog stand, dentistry or tax preparation...how do you explain your greatness or unique proposition in three seconds?", comments fountain pen-wielding copywriter Corey Weiner.
“Eighty percent of life is showing up”, Alvy Singer, "Annie Hall". 1977.
Observes Mr. Weiner: "End of the day, technology removes barriers to entry in numerous sectors. Grant it, few can produce insulin or guidance navigation systems, but I am referring to the masses. You have this influx of 'widget' products and services saturating markets to where communicating your message is a perpetual challenge. What I do helps this".
Doyle Rotunno & Company Non-fiction Writing does one thing well: Articulate concepts into engaging reading material for specific audiences. The approach is practical, reliable and affordable. While his repertoire includes being published by AOL Money, Askmen Finance and numerous industry journals, a majority of Corey Weiner's time is spent creating web page copy, research papers and sales materials for organizations in multiple industries. The thirty-something copywriter worked previously for two Wall Street brokerage firms.