New Tech Startup Introducing Their 'Dislike Button' is Poised to Poke Facebook

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Toronto based tech startup 'muuver' is ready to launch their new app that will give 3.2 million Facebook users what they've been asking for -- a Dislike button.

Muuvements are a natural evolution of gathering a large group of people around a common idea or item.

In the wake of the recent 'Enable Dislike Button' scam on Facebook that sent a virus to many unsuspecting users, Toronto based tech startup 'muuver' is taking advantage of the same user desire that propagated the scam -- users want a Dislike button.

As popular and prolific as the Facebook 'Like' button has become in just over one year, it's not surprising that there's such a huge call for the 'Dislike' button. The 'Dislike button' page on Facebook has over 3.2 million fans, and reading the comments on the 1 year anniversary page of the Like button, many are calls for a Dislike button.

While it seems that Facebook has many more than 3.2 million reasons NOT to implement the Dislike button, muuver is soon to release their app that will give users the ability to 'Like' or 'Dislike' almost anything, then choose from a selection of places to post their vote, including Facebook.

But a closer look reveals muuver does a whole lot more than that...

Once a user casts their vote, muuver aggregates it along with all other votes, comments and tags about the item, as well as where it may have been geolocated, any QR codes, images, videos or web pages associated with it, and puts all that data on one page - the item page. Now, anyone researching the item can see everything everyone has to say about it, and a whole lot more. Think Yelp on steriods. Rather, think of a mashup of Facebook, StumbleUpon, Twitter, Yelp, FourSquare, Wikipedia and maybe a little Google - put all that on steroids, and you've got muuver.

The most striking feature of muuver though, occurs when an item reaches 100 Likes, or 50 Dislikes -- the item then becomes a 'muuvement'. "Muuvements are a natural evolution of gathering a large group of people around a common idea or item." suggests Paul Marek, founder of muuver. With the ability to create and spawn an event inspired by the muuvement, users are encouraged to use this new tool "to promote something, support something or create social change".

While Facebook may not have plans for the Dislike button, muuver certainly has a legion of users waiting to use theirs. How many actually do use it will determine how long before Facebook takes notice, or if it will have any effect on them at all.

Muuver is offering a limited number priority access 'alpha tester' accounts for their launch, expected very soon. Ironically, you can see their Facebook page at


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