Bluegreen Resorts in Daytona Beach Ready for Coke Zero 400 at Daytona International Speedway

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Bluegreen’s resorts, Casa Del Mar and Daytona Beach in Florida, anticipate receiving guests who wish to watch the Coke Zero 400 at the Daytona International Speedway.

Bluegreen Corporation (NYSE: BXG), a leading provider of Colorful Places to Live and Play, today announced its Florida resorts, Casa Del Mar in Ormond Beach and Daytona SeaBreeze in Daytona Beach will welcome guests who wish to attend the Coke Zero 400 at the Daytona International Speedway on July 2, 2011. The Bluegreen resorts expect to see an increase in the amount of race fans visiting their resort over this July weekend.

The Coke Zero 400 is a 160-lap, 400-mile stock car race held on the first Saturday of July at Daytona International Speedway. The race weekend kicks off on Friday, July 1, with Qualifying races and an autograph session. The official race, the 53rd Annual Coke Zero 400 Powered by Coca Cola Race, begins at 7:30 p.m. Gates will open at 1 to allow race fans to mingle, cheer on teams and drivers and get seated.

Racing greats such as Jimmie Johnson, Kyle Busch, Kevin Harvick, Jeff Gordon, Jeff Burton, Tony Stewart, and Greg Biffle were on the 2010 lineup, and are expected to qualify for the 2011 race. Country music star Martina McBride will perform a 60-minute pre-race concert prior to the race. This Daytona International Speedway appearance is a second for McBride, a four-time Country Music Association Female Vocalist of the Year and three-time American Country Music Female Vocalist of the Year.

“As always, we look forward to receiving Bluegreen guests who wish to watch the Coke Zero 400,” says Harold Channell, General Manager of Bluegreen’s Daytona Beach resort, Daytona SeaBreeze. “Our luxury vacation villas are near the Speedway, but on the beach, offering our guests the best of both worlds.”

About Bluegreen Corporation
Founded in 1966 and headquartered in Boca Raton, FL, Bluegreen Corporation (NYSE:BXG) is the leader in providing Colorful Places to Live and Play through its vacation ownership resort and residential real estate business segments. Our more than 3,500 employees are passionate about delivering extraordinary experiences for our owners, travelers and business partners. Since 1996, Bluegreen has managed, marketed and sold a flexible, real estate-based vacation ownership plan with more than 222,600 owners, over 54 owned or managed resorts, and access to more than 4,000 resorts worldwide. Since 1985, Bluegreen Communities has developed master-planned residential and golf communities primarily in the southern and southeastern U.S., and has sold over 55,000 home sites. We also offer a portfolio of comprehensive, turnkey, fee-for-service resort management, financial services, customer generation and sales solutions to third-party developers and lenders. For more information, visit us online at See what Bluegreen owners are saying on Facebook or follow us on Twitter.


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Kimberly Wischnowski
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