WrightIMC Social Media Prodigy Playing Pond Hockey for Ford Films Facebook Promotion

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WrightIMC employees strive to place themselves on the edge of interactive marketing, and some just fall in entirely. Social Media Intern Luke Phillips entered the Ford Motor Company’s Facebook Go. Do. Adventures campaign and was selected as one of the winners.

WrightIMC Social Media Intern Luke Phillips entered Ford Motor Company’s Facebook Go. Do. Adventures campaign that asked the question: “What would you do if you had a 2011 Ford Explorer for a week?” While all WrightIMC employees strive to place themselves on the cutting edge of interactive marketing, some skate right past the obstacles and put the puck right in the goal.

Of course Phillips won the contest.

Phillips, a lifelong hockey player, told Ford that he and his brothers could head to Minnesota to take hockey back to its roots by playing pond hockey. Pond hockey is simply playing hockey just as you would on an ice rink, but on a frozen pond with no scores or referees, just pure love of the game.

Ford liked the idea, and in March, Phillips, his brothers, and two other friends starred in their dream adventure for Ford’s webisode series. During the trip they met NHL legend Curtis Joseph. Part of the webisode included the legendary goalkeeper surprising Phillips by hitting the ice to play alongside him and his friends.

“The companies, like Ford, that have embraced new areas of growth are truly moving forward,” said Phillips. “The whole Ford experience was incredible and I’m so glad I was able to be a part of it.”

Social media has grown rapidly in the business sector, with companies increasingly manning accounts on Facebook, Twitter, and other social media outlets. WrightIMC has helped many companies make the most of the Interactive Marketing arena, providing social media, search engine optimization, and pay-per-click management of businesses both large and small.

Phillips has written a series of behind the scenes blogs about the Ford Motors pond hockey trip, which are posted on WrightIMC’s blog. If you would like to see how WrightIMC can take your interactive marketing to a new level, call 866-509-4717 or visit WrightIMC online.

About WrightIMC
From large scale paid search marketing programs, difficult search engine optimization projects, giant web design projects, multi-faceted social media strategies, content marketing campaigns, and even national television campaigns with online components, WrightIMC has done it all – and with great success. WrightIMC brings the best people, resources, tools and project management to provide consulting and turn-key solutions for select clients.

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Tim Wagner
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