Blekko Powers RSS Search in Flipboard’s iPad Social Magazine

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Flipboard Readers Can Now Discover Great RSS Feeds Through a Simple Search

Blekko, the new search engine that is using human curation to eliminate spam from search results, today announced it is powering searches for Flipboard, helping readers discover and browse by keyword when they’re seeking content in the popular social magazine.

“It’s a tremendous opportunity to partner with a great brand and an outstanding product that delivers such an awesome experience for its readers,” said Rich Skrenta, CEO of blekko. “We hope we can make the experience even better by pointing Flipboard readers to the absolute best sources of content via RSS feeds on any topic, without spam.”

“Flipboard's goal is to bring everything that you care about together into one place. Our readers can find and browse content from their social networks with Twitter Search and Facebook Search,” said Evan Doll, co-founder of Flipboard. “By adding blekko’s RSS search to Flipboard, you can now also find your favorite RSS feeds and enjoy them in a beautiful visual format within your social magazine.”

Blekko developed a specific API for Flipboard that provides Flipboard users with the high quality content from RSS feeds. The API is part of blekko’s ongoing efforts to weed spam out of search and will give Flipboard users direct access to the best feeds online.

Flipboard is one of the most popular apps on the iPad. It is featured in The App Essentials Hall of Fame in iTunes and is currently one of the 25 most popular free apps on the iPad.

Blekko has created a new kind of search experience that enlists human editors in its effort to eliminate spam and personalize search. Since its launch, the company has taken dramatic steps to clean up the swampy web.

Earlier this year, blekko announced it leveraged Facebook Likes as a way to help create a more trusted and social search experience. People who login to blekko with Facebook can see whether or not their Facebook friends Like particular search results or can choose to search only sites that are Liked by friends. Additionally, in blekko’s latest integration of Facebook Comments, users can also choose to add the slashtag “/facebook” to any search query and see all results from their entire Facebook news stream.

About Blekko
Blekko was founded in 2007 to pursue innovation in search. The company has raised $24 million since its founding in 2007 from US Venture Partners and CMEA Capital, as well as leading angel investors including Ron Conway, Mike Maples, Jeff Clavier, and Marc Andreessen. Blekko has 25 employees, including former Google and Yahoo! Search engineers.

About Flipboard
Flipboard is the world’s first social magazine. Inspired by the beauty and ease of print media, Flipboard’s mission is to fundamentally improve how people discover, view and share content across their social networks. Start reading your magazine by downloading Flipboard at The company is based in Palo Alto, California and backed by legendary investors Kleiner Perkins Caufield & Byer, Index Ventures and Insight Venture Partners. You can follow us at


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Sarah Prejean
SutherlandGold for Blekko
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