Dallas, TX (PRWEB) May 19, 2011
7Up Retro, a new soda based on sugar instead of High Fructose Corn Syrup (HFCS), was debuted on NBC's Celebrity Apprentice reality TV show (May 15, 2011) indicating that, according to Joe Lindley, Principle Consultant for the http://cravingsugar.net/ weight loss blog, "Sugar is back in sodas, and High Fructose Corn Syrup is on the way out." The beverage industry has been quietly releasing new sodas based on sugar instead of HFCS over the past year with the last one, 7Up Retro, not so quietly announced on Celebrity Apprentice. Originally sweetened with sugar, these sodas have been sweetened almost exclusively with HFCS for decades, until this recent shift back to sugar began. The CravingSugar.net blog has a number of posts on public concerns about HFCS which has, according to some, contributed to the expanding epidemic of obesity in the U.S. Lindley applauds this shift back to sugar, stating "Regardless of the reason behind these changes, this is good news for the American public, as it re-introduces natural sugar and removes HFCS from more and more sodas." The new sugar-based sodas are generally being introduced as retro versions, harking back to the old days when almost all sodas were sugar-based.
High Fructose Corn Syrup is manufactured from corn starch to mimic the sweetness of natural sugar and has, for decades, been cheaper than sugar as a sweetener for beverages and many foodstuffs. Since the 1980's it has been used progressively more in many food items, including beverages, eventually replacing sugar in many of them. Health concerns have risen in recent years and blossomed into several controversies related to HFCS. One issue, for example, relates to fructose, a component of sugar responsible for a good part of the sweet taste of sugar. Critics of HFCS say that natural sugar is composed of approximately 50% fructose, whereas the blend of HFCS used in beverages is 55% fructose. Fructose, according to the critics, is more likely to end up as fat when consumed – so the increased concentration of fructose in HFCS is an impact on obesity in the U.S. diet. The defenders of HFCS think differently. Clinical studies haven't yet provided enough proof to settle the issue. It's a positive sign, therefore, that some beverage manufacturers are moving on and just shifting back to sugar.
Public awareness of this issue is now strong enough that NBC’s Saturday Night Live show on May 14, 2011, included a parody of High Fructose Corn Syrup commercials. To view the parody and one of the original HFCS commercials go to http://cravingsugar.net/snl-parody-takes-aim-at-high-fructose-corn-syrup.php .
7Up Retro is the last of several sugar-based soda introductions over the past year. Dr Pepper, Pepsi, and Mountain Dew, plus most likely other soda brands are now on grocery shelves in sugar versions. A Sierra Mist Natural is supposedly coming out soon in a sugar version. Coke has a couple of sugar-based versions.
On Celebrity Apprentice, the 7Up Retro campaign focused on nostalgia for the 70s and 80s, which is also when sodas shifted from sugar to HFCS. Sugar does taste differently than HFCS in a soda, so re-introducing sugar-based sodas may be bringing back tastes from the past for some. As nostalgic as these re-introduced sugar-based sodas may be, they have lots of sugar, and are just as fattening as they were in the 70s and 80s. So take it easy on the nostalgia.
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