Event Marketers Gain Social Media Advantage Via New eshots Service

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“Facebook Photo Publisher” Takes Consumers From Event to Facebook in Five Easy Steps

The event marketing industry’s single-source provider of technology solutions, eshots, today introduced Facebook Photo Publisher, a new tool that makes it easier than ever for consumers to share their event experience with all of their Facebook friends.

Ryan Thompson, Dos Equis Brand Manager, said, “We are very excited about the way eshots’ new Facebook Photo Publisher quickly expands the reach of our event experiences, greatly increasing the number of people we touch. We have used Facebook Photo Publisher at several events and are very impressed by its ease of use and measurable increase in ROI.”

With Facebook Photo Publisher, consumers taking part in a live marketing event can easily share a photo of themselves from the event with their friends on Facebook. Within minutes of having their photo taken at the event and providing their email address, participants receive an email, agree to standard Facebook permissions, and their event photo is then instantly shared with their Facebook friends. In addition, the sponsoring brand gets a new “like” on its Facebook Fan Page.

The new service is available for use with any of eshots’ industry-leading photo marketing solutions, including Snapshot, eshots’ new mobile photo solution designed especially for sporting events, guerrilla/street team marketing, concerts, festivals, and nightlife marketing.

Craig Steensma, eshots president, said, “The faster and farther an event spreads through social media, the greater the return on marketing investment. There’s no faster way for an event to go from a physical space to cyberspace than through Facebook Photo Publisher. We’re thrilled to be able to add this important new capability to our clients’ event toolkits.”

Facebook Photo Publisher was introduced by eshots at the Event Marketing Summit taking place at the Hyatt Regency Chicago.

About eshots
As the event marketing industry’s single-source provider of customer lead management technology solutions, eshots helps today’s leading brands and their agencies use marketing events and sponsorships to win new customers. With its unique “One Platform/One Partner” approach, eshots provides state-of-the-art solutions for each stage of the Event Lifecycle: Capture, Connect and Convert. From best-in-class lead-capture devices, to proprietary customized lead follow-up processes, to decision-ready event analysis reports, eshots is the go-to partner for event marketing success. To learn more, visit http://www.eshots.com.


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Gretchen Young
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