AutoTec Releases Foursquare Guide to Help Auctions Use the Social Media Platform

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AutoTec, the developers of AuctionACCESS, has released a new quick-start guide about the importance of place-based social media and how to use it in the auction industry.

The Foursquare Quick-Start Guide is full of helpful tips and best practices tailored specifically for our auction partners."

Today, buyers rely on more auction locations than ever before. And with the rise of place-based social media sites like foursquare, AutoTec – the company behind AuctionACCESS – believes it’s a great time for auctions to get on the social media bandwagon.

That’s why the company has just released its Foursquare Quick-Start Guide, an in-depth look at how participating AuctionACCESS auctions can start using the increasingly popular site to their full advantage.

“The Foursquare Quick-Start Guide is full of helpful tips and best practices tailored specifically for our auction partners,” said AutoTec President and CEO Chuck Redden. “Even if you’ve never heard of foursquare, this guide contains everything you need to know.”

The Foursquare Quick-Start Guide features sections such as the fundamentals of foursquare, how to get started, and best practices for using it. The guide also has a list of five reasons why auctions should seriously consider using foursquare, which includes benefits like improved customer retention, greater insights into dealer behavior, better customer service, an increased viral presence and the ability to track your results through analytics.

There is also a rundown of various foursquare “Specials,” which are customizable, incentivized promotions auctions can use to attract new business, promote specific products or reward their most loyal auction customers.

“This guide has everything you need to turn your auction into a foursquare hotspot,” Redden said. “Auctions who follow these valuable, step-by-step instructions should have foursquare-savvy dealers checking in to their locations in no time.”

AutoTec, LLC, a privately held company based in Birmingham, Ala. AutoTec provides e-business solutions to the automotive remarketing industry. The company's flagship product, AuctionACCESS, is the automotive remarketing industry standard for managing dealer access to wholesale auto auctions.

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