C-Mail’s Dynamic Prioritization™ Simplifies Getting Things Done® (GTD®) for Corporate Outlook and BlackBerry® Users - Significant Improvements Over Gmail’s Priority Inbox

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C-MAIL prioritization and workflow automates GTD's best practices on Outlook and BlackBerry

Messagemind, Inc., a New York City based productivity and collaboration software company announced today, the release of C-Mail for GTD Outlook and BlackBerry users.

C-MAIL does the heavy lifting for email in both Outlook® and BlackBerry by automating many aspects of the time consuming GTD process of collecting, processing, and organizing which leaves corporate users with more time for high value activities of reviewing and doing. “C-Mail takes stress out of the stress reducing GTD system," says Neerja Bhatia, Senior Productivity Coach at Messagemind, Inc.

GTD or Getting Things Done is a popular method created by David Allen for organizing one’s life. The guiding principle is to record all the things that a person needs or wants to do in order to increase their effectiveness, improve concentration and reduce stress. The method includes a workflow process with five components - Collecting, Processing, Organizing, Reviewing and Doing.

Unfortunately, maintaining the process is not easy. In Allen’s own words, "To simplify a complex event, you need a complex system." Although committed to the process, many busy business users do not have the time or the energy to stay updated. This is especially true for managing email which is the hub of activity and can consume a majority of the working day (and evening) for many enterprise users.

C-Mail’s Dynamic Prioritization Technology works in the background and learns an individual's priorities and presents views of prioritized email in both Outlook and on BlackBerry. No need to endlessly sift through unimportant email to find important email. No need to create reference folders to park email. No need to purge the inbox of old emails. No more distractions from constantly checking devices. Many tedious tasks and distractions related to all phases of the GTD process are eliminated by utilizing C-Mail Dynamic Prioritization.

C-Mail’s organized views and embedded workflow makes it easy to take action on an email. Emails can be marked To-Do, Defer, or Complete or can be delegated and automatically displayed in a To-Do view; making it easy to follow the GTD ‘two-minute rule’. As David Allen says, “If you determine an action can be done in two minutes, you actually should do it right then because it’ll take longer to organize it and review it than it would be to actually finish it the first time you notice it; it’s also not having to park it, look at it again and re-think it again.” C-Mail simplifies and reinforces this best practice.

C-Mail works seamlessly within Outlook 2007 and 2010 and with the latest BlackBerry models. C-MAIL adds views and does not affect the existing inbox. Server based, the underlying technology works with and does not impact Exchange 2007 and 2010 and it also works with BlackBerry Enterprise Server (BES). "Gmail’s Priority Inbox is a feature that works in Gmail only. It lacks the robust levels of prioritization, workflow, mobility and enterprise capabilities resident in C-Mail," says Doug Binette, Director Marketing & Commincations, Messagemind, Inc.

About Messagemind

Messagemind (http://www.messagemind.com) is a New York City based software company serving global enterprises and government customers to increase productivity, accelerate innovation and enhance customer service. Other products include OPEN, a server based product that maps knowledge networks in enterprises based on email, SharePoint and other enterprise communication tools. Working in the background, OPEN’s unique technology identifies experts and relationships; and AVATAR, provides a robust suite of analytics related to productivity and collaboration.


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Doug Binette
Messagemind, Inc.
(212) 234-4300 56989
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