LBi Partners with United Way to Expand Digital Reach

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Global marketing and technology agency LBi announces digital partnership with United Way of Metropolitan Atlanta.

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The digital vision that United Way and LBi are shaping will expand the public’s understanding of our mission.

LBi, the independent global marketing and technology agency, is excited to announce a digital partnership with United Way of Metropolitan Atlanta. LBi will amplify the United Way’s online presence to promote awareness of its various community initiatives.

“United Way of Metropolitan Atlanta makes a significant impact on our community,” said Lisa Harper, Managing Director of LBi Atlanta. “We could not be more pleased about this opportunity to partner with United Way to guide a digital transformation that will broaden the organization’s impact offline.”

LBi is undertaking a host of activities with United Way, including the development of a multi-year digital strategy that will generate awareness of the organization’s local programs and work to boost funding, volunteerism and corporate visibility.

“The digital vision that United Way and LBi are shaping will keep our website fresh and will expand the public’s understanding of our mission,” said Judith Service Montier, United Way’s Vice President of Marketing and Communications. “We are thrilled about this partnership and expect great results.”

LBi is involved in several additional United Way philanthropic endeavors. LBi recently sponsored United Way’s first “Gift Back” online auction and is participating in the organization’s Shoebox Project, which distributes personal care products to homeless women and children across a 13-county area. The initiative runs through May 8, 2011. To find out more, visit http://www.unitedwayatlanta.org/shoeboxproject

For further information please contact:
Chelsea Marcinko Webster, Account Coordinator - LBi
+1 404 267 7600, Chelsea(dot)Marcinko(at)lbi(dot)com

About LBi
LBi is a leading independent global marketing and technology agency, blending insight, media, creativity and technological innovation to create business value. LBi has a global network of 1800 digital experts collaborating across 25 offices worldwide, two major US hubs in New York and Atlanta, a dedicated healthcare division and the boutique interactive agency, Syrup. A digital powerhouse, LBi helps companies decide what’s next for their business and takes them there, with award-winning technical execution and best-in-class digital solutions. LBi is a pioneer in innovative technology that embraces human behavior, providing digital solutions beyond the browser to create lifelong value for brands and consumers. Clients include Sony Ericsson, SeamlessWeb, MasterCard Worldwide, General Electric, Coca-Cola, IKEA, Macy’s, CDM, William Grant & Sons, Bristol-Myers Squibb, WebMD, Bayer, Moneygram and National Grid.
http://www.lbi.com/us

About United Way of Metropolitan Atlanta
For more than a century, United Way of Metropolitan Atlanta has continued to mobilize people in the Atlanta community to help tackle the issues that are too big for anyone to solve alone. What makes United Way unique is how it helps the community work together to make a lasting impact on tough community problems that take all of us to solve. United Way of Metropolitan Atlanta invests in the areas of education, income, health and ending chronic homelessness. To find or give help, dial 2-1-1 or visit unitedwayatlanta.org.

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Chelsea Marcinko
LBi Atlanta
(404) 267-7600
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