JadedLovers.com Uses Facebook Connect for “Peanut Gallery”

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New Dating Site Allows Members to Conduct Peer Reviews of Potential Dates with a Selected Group of Their Facebook Friends

A few minutes of online research is all it takes to find scores of stories of dating websites users’ “first time” – meaning the first time they filled out their dating site profile page. Often these stories, particularly if written by women, contain the revelation that the author had her friends fill out her profile page for her so as not to say anything about herself which might welcome unwanted suitors. Others reveal that they’ve had their friends log into their account and check out potential matches for them, to get a second opinion before taking the big step of accepting a date with one of those matches. According to Hadar Wissotzky and Mike Smolev, two of the producers of the new dating site JadedLovers.com, this will all change with the advent of the JadedLovers.com “Peanut Gallery.”

The “Peanut Gallery” lets members of JadedLovers.com ask their Facebook friends questions about their JadedLovers.com profile page – and about the JadedLovers.com profile pages of potential dates – and provide these Facebook friends limited access to view these profile pages on the actual JadedLovers.com website. The feature makes use of Facebook Connect, an open source application promoted by Facebook which allows other websites to tap into Facebook’s enormous and ever-growing membership base. It allows members of JadedLovers.com to utilize the matchmaking skills of their existing friends without having to share with them confidential information relating to their account, such as their password. It also creates a sort of “round-table,” whereby the members of any one user’s Peanut Gallery may view the advice given by other members of that Peanut Gallery, and contribute to or rebuke that advice.

“The Peanut Gallery facilitates the existing behavioral pattern of collaboration between daters and their peers, and builds an entire online experience around it,” says Wissotzky. “Residually,” adds Smolev, “it adds a new level of security for our members, as it tells people who join for unscrupulous reasons that at any one time there might be ten or more people keeping an eye on them.”

JadedLovers.com was launched on March 31, 2011, as a dating site for people who wish things were better. It had a brief worldwide soft launch before turning its attention to the New York City Metro area, where it had its full launch on May 12, 2011. It is a joint venture of Streamline Social, founded by Wissotzky, and Big Hair & Pink Guitars LLC, founded by Smolev.

If you’d like more information, or to schedule an interview with Wissotzky or Smolev, please contact Wissotzky at 415-683-7941, or at Hadar(at)streamlinesocial(dot)com, or Smolev at Mikesmolev(at)aol(dot)com.

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Hadar Wissotzky
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