It is important for companies to think outside of the box when it comes to growing their network...
San Francisco, Ca (PRWEB) May 19, 2011
Tough times have led people to be more creative when thinking about how they want to do business. As budgets shrink, many businesses are making cuts in marketing, PR, and other overhead related activities that, while necessary, may not be immediately income generating. One of these new creative avenues that businesses are exploring is free online bartering, and FavorPals’ new site offers a free, easy, and local platform where businesses can build brand recognition and their client network by posting “favors.”
FavorPals defines a “favor” as any request to barter or trade, be it for a service, skill, or product. Businesses are able to increase their client network by creating “favors” that capitalize on excess inventory or trading services they provide for something that would otherwise be an expense to the company (helping reducing overhead). By engaging with potential clients through FavorPals’ free online bartering platform, many businesses are developing new customer relations and creating brand awareness for free.
Zeo Solomon, creator and CEO of FavorPals, states, “It is important for companies to think outside of the box when it comes to growing their network of clients and customers. FavorPals provides a space where businesses and like-minded people can gather and trade products or services. We have had lawyer’s trade their expertise for assistances in web design, and yoga lessons traded for development of business cards. This is just the beginning. We have followed up with many of these traders and they have found that the people they have traded ‘favors’ with often recommend them to new customers.”
Similar to other Social Media sites (i.e. Facebook, Twitter, or Yelp), FavorPals’ platform offers businesses a way to grow their brand through word of mouth, gain exposure with potential clients, and reach new customers, while also providing an outlet for excess inventory and a means to cut overhead costs. With benefits like these, FavorPals’ free online bartering platform is a tool that many businesses cannot afford to overlook.