All Entrants to Win in Online Contest for Swimmers

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Adolph Kiefer and Associates to launch second online contest of 2011 in which all contestants will win a 25% discount on competitive swim suits, swim training gear, swim goggles and apparel for swimmers.

contest for swimmers

Kiefer to launch new online contest for swimmers

These contests are one way of keeping in touch with our online customers - letting them know we value their ideas.

Beginning May 23, 2011, swimmers are invited to participate in an online contest that will offer all entrants 25% off their entire order at the online swim store, http://www.kiefer.com. One contestant to be chosen by kiefer.com voting visitors will win a $150.00 gift certificate to purchase competitive or fitness swimming suits, apparel, and swim training gear from Adolph Kiefer and Associates.

To participate, contestants are asked to complete the phrase, "You know you're a swimmer if…" and post their submissions on the contest site. A link to the contest site will be provided on the home page of kiefer.com as of May 23, 2011. Submissions will be accepted May 23 to May 30, 2011.

On May 31, Kiefer will review all submissions and choose the top ten entries based on relevancy and originality. From June 1 through June 7, the top ten phrases will be posted on the contest site where visitors can cast their vote for their favorite entry. Each visitor will be allowed to cast three votes in each 24-hour period. The Grand Prize winner will be contacted on June 9 and all entrants will receive a coupon via email to take 25% off their entire order.

Kiefer, the Midwestern-based swimming supply company, began offering contests in June of 2010 as a fun way to initiate a dialog with its online customers. According to Kiefer's website manager Kelli Steenrod, "When shopping online people are not looking to interact. They want to place their order and move on. While we value technology and encourage customers to take advantage of the estore we don't want to sacrifice customer relations. These contests are one way of keeping in touch with our online customers – letting them know we value their ideas."

A link to the contest and the official rules will be available on http://www.kiefer.com as of May 23, 2011.

About Adolph Kiefer & Associates:
Gold medalist Olympic swimmer Adolph Kiefer founded Adolph Kiefer & Associates in 1947. As the official aquatics supplier to the 1948 U.S. Olympic Swim Team, the company introduced the first nylon swimsuit as a lightweight alternative to wool and cotton suits and a cost alternative to the silk suits of the time. Since then, Kiefer has provided the swim community with many innovative aquatic performance and safety products including the original Wave Eater racing lane, fully customizable starting platforms, lifeguard equipment and apparel, and a complete line of competitive swimwear and goggles. Today, Mr. Kiefer continues to dedicate his life to helping swimmers of all ages and abilities. The company sponsors a full calendar of competitive swimming events and is a top competitive swim team supplier.

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