Prodea Systems Brings WarnerTV to UAE for the First Time on the NXT Platform

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Prodea and WarnerTV partner to launch one of the best video on demand services throughout the Middle East

Prodea Systems, Inc. today made public a partnership with Warner Bros. International Branded Services for the launch of a compelling new subscription video on demand service on the NXT platform (Dubai, UAE). The collaboration was announced by Anousheh Ansari (CEO - Prodea) and Malcolm Dudley-Smith (Executive Vice President–Business Management – Warner Bros.).

Plano, Texas based Prodea Systems is the market leading provider of simplified digital home solutions for the mass market. Through its partnerships with leading service providers, Prodea is rolling out a suite of connected lifestyle services, known as “NXT”, across the region, starting in the UAE. Video on demand, as the cornerstone of the offering, provides subscribers with access to a compelling entertainment bundle; all via a simple remote control, and from multiple devices.

The WarnerTV branded service will offer around-the-clock, on demand access to hit television series and blockbuster motion pictures from Warner Bros. Entertainment. There will be more than 500 episodes each year of drama, comedy and sci-fi television series on the service. Programs featured on WarnerTV include “Friends”, “ER”, “Gilmore Girls”, “Without a Trace”, and “Smallville”, among others.

WarnerTV will also include a slate of more than 120 theatrical motion pictures each year, including worldwide hits and classics, such as the “Harry Potter” series, “Ocean’s Eleven”, “Ocean’s Twelve”, “The Shining”, and “The Matrix” trilogy, among others.

“We are extremely excited to be partnering with Prodea Systems Inc. to bring WarnerTV to the UAE”, said Malcolm Dudley-Smith, Executive Vice President–Business Management, Warner Bros. International Branded Services. “We believe that our world class motion pictures and popular TV series, combined with this new entertainment platform, will give customers compelling new levels of choice, convenience, and control.”

“This partnership is representative of the strong entertainment package that Prodea Systems is bringing to the region for the first time. With one of the best TV and Movie selections in Hollywood, WarnerTV is a great addition to the overall NXT offering.” said Anousheh Ansari, CEO and Co-founder of Prodea Systems, Inc.

About Prodea Systems & NXT
Prodea Systems, based in Plano Texas, is a privately held company formed by the Ansari family, inventors and proven entrepreneurs with a history of building companies based on industry-changing technologies. Prodea Systems is their latest endeavor to address the challenges of today’s increasingly complex digital home and connected small business environment and combine state of the art technology and simplicity in a single command center for the everyday consumer.
The Prodea Systems platform provides a turnkey, white label solution for traditional and alternative service providers who require continuous and timely delivery of new and innovative services to their subscribers over the existing broadband infrastructure.
Prodea’s solution uniquely enables carrier-grade services to be delivered directly to a variety of fixed appliances in the home or automobile, as well as mobile lifestyle devices including smart phones, portable media players or laptops. Additional information can be found at http://www.prodeasystems.com.

NXT, an innovative new service powered by the Prodea solution, provides subscribers with a suite of applications, content and services designed to simplify and enhance people’s digital lives. The service is launching initially in UAE and will expand to other Middle East and North Africa markets shortly thereafter. Additional information on NXT can be found at http://www.nxtonline.me.

About Warner Bros. International Branded Services
Warner Bros. International Branded Services launches and operates linear, video-on-demand and mobile branded programming services — including subscription-based (SVOD) and free (FVOD) offerings — around the world, featuring programming from Warner Bros. Entertainment. The company’s WarnerTV on-demand services have previously launched with more than 40 providers in over 20 countries, including Top Up TV, Talk Talk TV, Virgin Media and BT Vision in the U.K.; FASTWEB in Italy; Videoload and Maxdome in Germany; Imagenio in Spain; Telekom Austria in Austria; Elisa in Finland; Ziggo in the Netherlands; vod.onet.pl in Poland; Free in France; J:COM and USEN Corporation’s GyaO in Japan; and QOOK TV in Korea, among others. The WarnerFilms SVOD service, exclusively featuring theatrical motion pictures from the Studio, has launched in the UK on both BT Vision and LOVEFiLM, and in Finland on the Elisa platform. Additionally, Warner Bros. International Branded Services operates the highly successful linear Warner Channel throughout Latin America, debuted WB India in 2009, and has launched a WarnerTV-branded 24-hour, linear general entertainment channel throughout Asia.

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Andrew Tauhert

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