Nashville, TN (PRWEB) May 19, 2011
William M. Keever, CEO of GoLoco Media Group, Inc. announced today that Goloco had acquired Coupon Mint Magazine. “Nashville based Coupon Mint has a great reputation for providing free coupons for dining out, great services, and general merchandise in a way that is convenient and cost effective.” Coupon Mint President, Mark Schwartz praised the acquisition stating, “Our working together serves to distinguish our companies from the competition by providing digital marketing tools, systems, and expertise to its database of over 1200 regional advertisers.”
Coupon Mint started print publication and delivery of its digest size coupon magazine in 1998, and is now the largest direct mail coupon publication in Middle Tennessee. The magazine is distributed quarterly to 370,000 plus Mid-State recipients. Generally, 65% of the publication is representative of restaurant values with the remaining mix being personal services and general merchandise. Sherman Mohr, CMO of GoLoco Media Group stated, “The addition and integration of digital marketing tools such as email, SMS, banner ads, and social technologies serve to bring the average small business owner a level playing field with national competitors.”
GoLoco Media Group, Inc. (http://www.golocomedia.com) is a 12 year old digital media firm with a history of building significant highly profiled email and mobile opt-in communities. GoLoco’s CEO, William M. Keever, described the purchase of Coupon Mint as the first of many traditional print publications identified as possible targets in an acquisition strategy aimed at significant audience and advertiser growth.
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