Chad Prosser Addresses Joint Meeting of the United Nations World Tourism Organization and European Travel Commission in Dublin, Ireland

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On Friday, Prosser spoke at the UNWTO/ETC Joint International Seminar on Tourism Product Development about South Carolina's recently completed tourism product development planning process.

Prosser, who is a partner at Prosser Johnson and former South Carolina tourism chief, spoke to delegates at the Joint International Seminar on Tourism Product Development. Conference organizers invited Prosser to present a case study about South Carolina’s tourism product development planning process, which was completed in 2010 and provides strategic recommendations for future investment in South Carolina’s tourism product offerings. Dublin-based Tourism Development International, working under contract for the South Carolina Department of Parks, Recreation and Tourism, completed South Carolina’s 8 regional tourism product development plans in 2010.

“I was honored by the invitation,” said Prosser. “It was a great opportunity to showcase the international leadership of South Carolina in the tourism industry,” he added.

Delegates from more than 20 European countries attended the seminar hosted by Ireland’s National Tourism Development Authority (Fāilte Ireland). Prosser was the only speaker from the United States.

Myrtle Beach-based Prosser Johnson is a management consulting firm focused on helping companies grow smartly and assisting the communities that want to support growth companies for maximum economic impact. Prosser Johnson works with governments and economic development organizations to assist growth companies in a broad range of industries, including tourism. More information is available at

The United Nations World Tourism Organization (UNWTO), based in Madrid, Spain is the UN agency that promotes the development of responsible, ‎sustainable and universally accessible tourism around the world. The European Travel Commission (ETC) is a non-profit organization headquartered in Brussels, which has as its members the 35 National Tourism Organizations of Europe that market and promote tourism to Europe and individual European countries.

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