High-Profile Media Industry Executives Join Wetpaint Advisory Board

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New Advisory Board Brings Experience from Companies Such as AOL, Yahoo, CBS Interactive, MTV, NFL Digital Media, Digitas, ESPN, and Bertelsmann Music Group

The digital media industry is at a critical growth stage and it is awesome to be working with such experienced, passionate, and committed people to tackle the many complex challenges.

Wetpaint, a next-generation web publisher, today announced that several high-profile media industry executives have joined its Advisory Board to provide guidance and perspective to the company as it continues to build momentum. The Advisory Board members, all of whom have experience working with major brands in the media industry, include:

  • Bill Wilson, former President of AOL Media and currently Executive Vice President of Townsquare Media
  • Anthony Soohoo, former Senior Vice President and General Manager of Entertainment at CBS Interactive
  • Elise McVeigh, former Vice President of Ad Sales at MTV and Discovery and currently Executive Vice President of Ad Sales at Akoo International
  • Ty Ahmad-Taylor, former Senior Vice President of Product at MTV and currently CEO of Fanfeedr
  • Jeff Berman, General Manager for NFL Digital Media at the National Football League
  • John McCarus, Senior Vice President and Group Director of Entertainment and Content at Digitas

“It gives me tremendous pleasure to welcome such an amazing and accomplished team of individuals to our Advisory Board,” said Ben Elowitz, CEO of Wetpaint. “The digital media industry is at a critical growth stage and it is awesome to be working with such experienced, passionate, and committed people to tackle the many complex challenges.”

The elite group of Wetpaint Advisory Board members will work closely with the company’s executive team to continue creating content-distribution and audience-engagement breakthroughs in digital media publishing. Wetpaint is already seeing results from using its proprietary state-of-the-art technologies and best practices in social media to build and engage audiences. The company’s flagship website, Wetpaint Entertainment, delights 18-34-year-old women with the latest news and gossip about their favorite television shows and fashion. After just seven months of being live, Wetpaint Entertainment has achieved over three million unique users monthly. This rapid traffic growth is faster than what was experienced by The Huffington Post, Gawker and Groupon in their early days. The site has also attracted over a million Facebook fans.

The success of Wetpaint Entertainment is largely due to Wetpaint proprietary real-time technologies that predict which topics are the most interesting to specific audiences, enabling the editorial team to create relevant content for the website as well as for distribution to fans on Facebook, Twitter, and mobile devices. Wetpaint has also been creating a playbook of best practices for engaging and capturing website traffic using social media and these practices are being tightly integrated with the company’s proprietary analytics and predictive technologies.
More on the Wetpaint Advisory Board Members

More information on the people who have joined the Wetpaint Advisory Board is below. Additional information can be found on the Advisory Board page of the Wetpaint website.

  • Bill Wilson

Bill Wilson, currently with Townsquare Media, has served as President of AOL Media and, before that, as Senior Vice President for Bertelsmann Music Group (BMG), working with artists including Christina Aguilera, Dave Matthews Band, Outkast, Whitney Houston, Notorious B.I.G., and Sarah McLachlan. Wilson won an Emmy Award for AOL’s Live 8 Program in 2006, and has been featured in a number of publications as one of the nation’s top young executives.

  • Anthony Soohoo

Anthony Soohoo most recently served as Senior Vice President and General Manager of Entertainment at CBS Interactive. In this role he was responsible for driving the strategy, product, and operations of CBS Interactive’s Entertainment Division, including CBS.com, CBS Audience Network, TV.com, CHOW, Chowhound, UrbanBaby, and CBS Web Original Studios. Soohoo previously served as Co-Founder and CEO of Dotspotter, was a Vice President and General Manager at Yahoo, and held management positions at ALWAYSi, Inktomi, and Apple Inc.

  • Elise McVeigh

Elise McVeigh serves as Executive Vice President of Ad Sales at Akoo International Inc. Before joining Akoo, she held several management positions at both Discovery Communications and Lifetime Entertainment Services, honed her sales skills at ESPN, and began her career at BBDO.

  • Ty Ahmad-Taylor

Ty Ahmad-Taylor is the Founder and CEO of FanFeedr, a real-time personalized sports feed. Prior to founding FanFeedr, he held management positions at Viacom, Comcast, and Excite@Home.

  • Jeff Berman

Jeff Berman is General Manager for NFL Digital Media at the National Football League. Prior to joining NFL Digital Media, Berman enjoyed a diverse range of roles in his career from law, politics, and policy to President of Sales and Marketing at MySpace.

  • John McCarus

John McCarus is Senior Vice President, Group Director of Entertainment and Content at Digitas, a global integrated brand agency. Digitas’ brand content unit has created and produced original digital programming for high-profile brands, including Delta, Kraft, GM, Holiday Inn, Miller Brewing, and American Express. McCarus is also Executive Producer of The NewFront, an annual online content marketplace held during Internet Week. Prior to joining Digitas, he had a highly successful career in magazine publishing with Condé Nast Publications, The New Yorker, Rolling Stone and Saveur.

About Wetpaint
Wetpaint is a next-generation web publisher specializing in creating new technologies and best practices to engage, entertain, and retain audiences. The company’s flagship website, Wetpaint Entertainment, is custom-tailored for young women who love TV and fashion, and provides a rich, real-time, and socially connected experience. Founded by Internet pioneer Ben Elowitz, and with offices in Seattle and New York, Wetpaint is backed by top-tier investors Accel Partners, Trinity Ventures, Frazier Technology Ventures, and DAG Ventures.

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Gaby Adam
By the Sea Communications
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